Epicareer Might not Working Properly
Learn More

Senior KOL Specialist

Salary undisclosed

Apply on


Original
Simplified

This is a full-time on-site role for a Senior KOL Specialist located in Kuala Lumpur. The KOL Specialist will lead a team to identify and engage with key opinion leaders in the fragrance industry, build relationships, and create partnerships. The role will involve coordinating and managing KOLs, collaborations, and promotions to enhance brand visibility and reach.

Responsibilities

• Lead and mentor a team of KOL specialists, fostering a collaborative and high-performing environment.

• Set clear goals and KPIs for the team, ensuring alignment with overall business objectives.

• Find and evaluate potential KOLs and influencers on social media, especially TikTok.

• Reach out to potential KOLs and influencers to introduce our brand and discuss working together.

• Negotiate partnership terms with influencers to ensure benefits for both sides and compliance with brand guidelines.

• Analyze and identify the best content promotion trend to give further key recommendations to discover other ways of reaching customers and driving sales traffic.

• Look at KOLs’ content, engagement rates, and audience demographics to make sure they match our brand values and goals.

• Build and maintain good relationships with influencers, agencies, and talent managers.

• Stay informed about new trends and emerging influencers.

• Be the main contact for KOLs, ensuring clear communication and collaboration.

• Work with KOLs to create genuine and engaging content that fits our brand messaging.

• Track the success of influencer campaigns and suggest improvements.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.

• 3+ years of experience in KOL management, influencer marketing, or a related field.

• Proven track record of successfully building and maintaining relationships with KOLs.

• Strong analytical skills and the ability to leverage data for decision-making.

• Excellent communication and interpersonal skills.

• Ability to work independently and collaboratively in a fast-paced environment.

• Fluent in English & Mandarin (BM proficiency is advantageous)

• Up to date with the latest trends and marketing best practices

• Able to join ASAP