Marketing Manager

We are looking for a key player as a Marketing Manager, leading the charge in reshaping our brand's influence. As the mastermind behind our comprehensive marketing strategy, you will craft objectives, manage budgets, and implement tactics to create a harmonious blend that significantly increases foot traffic to our branch operations.

Responsibilities:

• Develop a comprehensive strategic marketing plan for the brand.
• Create marketing programs to align with specific objectives across diverse channels and segments, supporting the overall strategic marketing plan.
• Utilise various channels and segment databases, working with extensive datasets for effective marketing.
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on traffic, and customer retention.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Partnering with creative teams, other internal stakeholders, and external agencies and vendors.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• Work with the other marketing teams, other internal stakeholders, and external agencies and vendors.
• Provide assistance and support to relevant department as and when required.

Requirements:

• Candidate must possess a Bachelor's Degree in business management / marketing or equivalent.
• Preferably 8 years' relevant experience in the retail marketing field, and, at least 3 years' experience at the managerial role.
• Demonstrated ability to lead complex projects with successful outcomes.
• Role requires strong understanding of marketing, shopper and expert marketing, sales and finance to drive brand performance.
• Have a proven track record of implementing brand plans and execution plans.
• Experienced in leading successful activation campaigns and launches in the market.
• Excellent communication skills both written and verbal in Bahasa Malaysia and English.
• Ability to converse and write in another language is an added advantage.
• Strong attention to detail.
• Marketing and financial skills.
• Customer Master Data/ Sales Data/ Market Data.

Interested applicant, please click the "APPLY" button.