Digital Strategist Lead

Strategy Development:

• Collaborate with cross-functional teams to develop comprehensive digital strategies aligned with business goals.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.

Digital Campaign Management:

• Plan and execute digital marketing campaigns across various channels, such as social media, email, and online advertising.
• Monitor and optimize campaign performance to ensure maximum effectiveness and ROI.

Content Strategy:

• Develop content strategies that resonate with the target audience and align with brand messaging.
• Coordinate with content creators to ensure consistent and engaging content across digital platforms.

Analytics and Reporting:

• Utilize analytics tools to track and measure the success of digital initiatives.
• Provide regular reports and insights to stakeholders, identifying areas for improvement and optimization.

SEO and SEM:

• Implement and optimize SEO strategies to improve online visibility and search engine rankings.
• Manage paid advertising campaigns, making data-driven decisions to enhance campaign performance.

Requirements:

• Proven experience as a Digital Strategist or similar role.
• Strong understanding of digital marketing channels and trends.
• Excellent analytical and problem-solving skills.
• Proficient in using analytics tools and platforms.
• Effective communication and collaboration skills.
• Ability to stay updated on industry changes and continuously improve strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Demonstrated success in developing and implementing digital strategies.
• Familiarity with various digital marketing tools and platforms.