KOL Manager (Influencer Marketing)
Salary undisclosed
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Job Responsibilities:
- Lead and mentor the KOL Specialist team to develop and execute effective influencer marketing strategies.
- Analyze and identify optimal content promotion trends to drive brand awareness, attract new users, and increase sales.
- Manage the full cycle of influencer marketing, from identifying suitable KOLs/Influencers to negotiating partnerships, creating briefs, reviewing drafts, and analyzing performance.
- Oversee campaign execution, ensuring content quality and consistency with brand guidelines across all platforms.
- Collaborate closely with the sales and product teams to align influencer marketing campaigns with business goals and forecast growth and ROI.
- Build and nurture long-term relationships with key celebrities, mega influencers, and strategic KOLs.
- Monitor and optimize campaigns based on data insights, ensuring continuous improvement and achievement of set KPIs.
- Stay up-to-date with industry trends, competitors, and best practices to maintain the brand’s competitive edge.
Job Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in Brand Marketing, KOL/Influencer Marketing, or Digital Marketing, with at least 2 years in a leadership role.
- Proven experience in beauty brand promotion or deep knowledge of the beauty and skincare industry is preferred.
- Proficient in Mandarin, English, and Malay, both spoken and written.
- Strong leadership and team management skills, with the ability to motivate and develop team members.
- A strategic thinker with strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication, negotiation, and relationship-building skills.
- Creative mindset with a passion for staying ahead of the latest trends and marketing innovations.
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