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Digital Marketing Executive

Salary undisclosed

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We are seeking a Digital Marketing Executive to develop and implement effective digital marketing strategies for our company.

About Our Company

Established in 1987, we are a leading textbook publisher in Malaysia. Our publications span children's books, novels, religious texts, mental health books, and educational materials. Based in Sg Merab Bangi, our team of 90 professionals is dedicated to enriching lives through impactful literature and learning resources.

Core Responsibilities

  1. Develop and execute comprehensive digital marketing strategies aligned with company goals.
  2. Conduct market research to identify trends, target markets, and customer needs.
  3. Create, manage and optimize campaigns across various platforms, including Google Ads and Facebook Ads.
  4. Implement and maintain SEO strategies to improve organic search rankings.
  5. Utilize Content Management Systems (CMS) and other marketing platforms effectively.
  6. Analyze digital marketing data and prepare regular performance reports.
  7. Collaborate with the sales team to support lead conversion and deal closure.

Required Skills and Qualifications

  • Bachelor's degree in Marketing, Digital Media, or a related field.
  • Proven experience (2+ years) in digital marketing with a track record of successful campaigns.
  • Proficiency in Google Ads, Facebook Ads, and other digital marketing tools.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent communication and collaboration skills.
  • Up-to-date knowledge of digital marketing trends and best practices.
  • Experience with SEO/SEM, email marketing, and social media marketing.