Brand Manager

• Develop, establish, and execute marketing strategies and consumer communication initiatives in the Malaysian market.
• Develop marketing programs and local activities to improve brand image.
• Develop disruptive best in class digital, social marketing and trade plans for brand execution and new brand launches.
• Demonstrate effective management of marketing, advertising and promotional activities to ensure consistency with brand strategy.
• Develop innovative growth strategies - take brand ownership and provide the vision, mission, goals and strategies to match up to.
• Build brands rapidly, by ensuring the brand is relevant and speaks to the consumers at the heart of their lives and interest. Maximize Digital Marketing to ensure efficiency of spend while building relevance amongst consumers we speak to.
• Translate brand strategies into brand plans and go-to-market strategies.
• Identify business opportunities and key issues through market trends analysis, competitor reviews, sales data and market research results.
• Gather market intelligence - Monitor all key initiatives as well as key trends in the international market (category, consumer, competitor, customer).
• Maximizing the use of data tools to drill and ensure understanding of market & consumer (AC Nielsen, Kantar, etc).
• Anticipate bottlenecks, collaborate to create and evaluate productiveness and marketing initiatives ROI.
• Track A&P budgets and spends - towards maximizing gains and reducing costs.
• Prepare reports on brand performance and sales.
• Work closely with factory and R&D for product development, packaging and consumer testing to craft out opportunities and optimizing existing product mixes for launch in market.
• Establish effective working relationships with cross functional teams to develop Brand Building and Trade execution plans to be executed in market.
• Work closely with Agencies & Supplier to establish impactful brand plans for impactful execution in market. Creative Agencies, Media Agencies & Trade BTL Agencies.
• Manage and Coach direct report(s) and multi-functional team partner to get the best from everyone, including but not limited to recruiting, writing and implementing robust development plans, coaching and managing employee performance throughout the year.
• To perform any other ad-hoc duties from time to time.

Requirements:

• Candidate must possess at least BSc/BA in Marketing, Communication, Business or related field.
• Minimum 5 to 7 years of Marketing experience in fast paced brand (Regional and/or Local Marketing) with a strong consumer focus. Excellent understanding of the full marketing mix of product pricing, packaging, distribution and positioning.
• Experience in launching end-to-end Campaigns in market and new product development launch.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Highly creative with ability to think out of box.
• Up-to-date with latest trends and marketing best practices.
• Persuasiveness: pro-activity and foresight to point out opportunities and risks to the business.
• Strong track record of consistent in-market delivery.
• Strong Accountability and Ownership in task and deliverables.
• Willingness to engage in robust discussions on strategy with a strong point of view.
• Strong analytical skills and data-driven thinking - working with numbers, metrics and spreadsheets.
• Organizational and planning skills, experience meeting tight deadlines.
• Drive for results and leadership skills - problem analysis and problem solving.
• Advanced communication and interpersonal skills.
• Ability to deliver positive results in a team working environment with a diverse group of cross functional teams and external parties.