Operations Executive cum Trainer
Salary undisclosed
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1. Event Management
- In-House Promotions:
- Sourcing Suppliers: Identify, negotiate, and maintain relationships with suppliers for promotional items, ensuring quality and cost-effectiveness.
- Event Planning and Execution: Lead the planning and execution of in-store events, including product launches, seasonal promotions, and customer appreciation days.
- Customer Relationship Building: Develop and implement strategies to engage customers before, during, and after events. Gather and analyze customer feedback to improve future initiatives.
- Budget Management: Manage event budgets, ensuring all promotions are delivered within financial constraints while maximizing ROI.
- Cross-Functional Collaboration: Work with marketing, sales, and operations teams to align event goals with overall business objectives.
2. Social Media Marketing
- Strategic Guidance:
- Advisory Role: Coach store managers on social media best practices, including post frequency, audience engagement, and brand voice.
- Content Creation and Curation: Develop a content calendar that outlines promotional themes and schedules. Create and curate engaging posts, videos, and graphics that resonate with our target audience.
- Performance Monitoring: Analyze social media performance metrics and adjust strategies accordingly. Prepare monthly reports detailing engagement, growth, and opportunities for improvement.
- Community Management: Engage with followers and respond to comments and messages in a timely manner to build community and brand loyalty.
- Trend Analysis: Stay up-to-date with social media trends and emerging platforms to ensure the brand remains relevant and competitive.
3. Staff Training and Development
- Training and SOPs:
- Program Development: Design and implement comprehensive training programs for new hires and ongoing development for existing staff, focusing on customer service excellence and operational efficiency.
- Material Preparation: Create interactive training materials, including presentations, manuals, and e-learning modules. Ensure all resources are up-to-date and accessible.
- Sales Performance Analysis: Conduct regular assessments of staff performance through observation and feedback, utilizing sales data to identify training needs and areas for improvement.
- Mentorship and Coaching: Provide one-on-one coaching and mentoring to retail staff to enhance their skills and confidence, fostering a culture of continuous improvement.
- Performance Tracking: Develop metrics to evaluate training effectiveness and make recommendations for adjustments based on feedback and performance outcomes.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience in retail operations, event management, or marketing.
- Strong understanding of social media platforms and content creation tools.
- Excellent communication and interpersonal skills, with the ability to engage and motivate diverse teams.
- Proven ability to analyze data and translate findings into actionable strategies.
- Creative mindset with strong organizational skills.
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