Senior Marketing Executive (Immediate Hiring)

Key Responsibilities:

Brand Management

• Develop and execute a robust brand strategy to establish and enhance the company's online and offline presence
• Enhance company brand positioning across B2B2C, industrial distribution,B2C consumer segments and enhance customer engagement
• Expand brand awareness for the Company and its sub-brands to drive footfall and generate leads
• Manage all marketing assets, including visuals, digital content and promotional materials, ensuring efficient internal organization, tracking and accessibility

Campaign Management

• Plan, execute and optimize multi-channel marketing campaigns, encompassing content marketing, digital marketing, affiliate marketing, event marketing and offline marketing to enhance brand awareness, product marketing, drive engagement and leads generation
• Integrate online and offline channels (020) to elevate customer experience, boost leads generation, increase sales and enhance efficiency on user-experience
• Develop and manage compelling content for various channels, including social media, e-commerce platforms, digital content, videos, websites, promotional materials and sales kits, ensuring timely and high-quality execution
• Drive lead generation efforts through targeted digital campaigns, SEO, SE strategies and strategic partnerships, ensuring a continuous flow of qualified leads
• Monitor and analyze campaign performance metrics to optimize market efforts, track KPIs and achieve marketing objectives

Leadership & Other Responsibilities

• Lead, inspire and mentor team members to embrace a growth mindset, thereby enhancing brand awareness, acquiring customers and expanding market presence
• Develop innovative marketing strategies to achieve maximum market penetration and foster a culture of continuous improvement and adaptability within the team

Job Requirement:-

• Diploma/ Bachelor's degree in Marketing, Public Relations or related field
• Ability to work autonomously on assigned projects while effectively collaborating with various teams. This involves balancing self-direction with group cooperation to ensure efficient tasks completion and positive contribution to team dynamics Strategic thinker with a results-driven approach and strong analytical skills : Possesses strong end-to-end thinking with robust project management skill
• Creative thinker with strong problem-solving skills and the ability to adapt strategies based on analytics and feedback
• Positive attitude With a commitment to growth and development
• Experience in a senior marketing role with demonstrated leadership skills 1s advantageous