Marketing Manager

SUMMARY OF ROLE OBJECTIVE
LOVNS is a newly established subsidiary of CY Group, specializing in high-quality coffee through our business café.

The Marketing Manager will develop and execute marketing strategies to promote LOVNS, enhance brand
visibility, attract new customers, and drive sales. This role requires a creative, results-driven individual with a
strong understanding of digital and traditional marketing techniques, particularly within the food and beverage
industry.

ROLE RESPONSIBILITIES

1] Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies aligned with the café’s brand and business goals.
• Conduct market research to identify trends, customer preferences, and competitive landscape.

2] Campaign Management:

• Plan and execute marketing campaigns across various channels including social media, email, and local events.
• Create and manage advertising budgets, ensuring cost-effective strategies that maximize ROI.

3] Content Creation:

• Oversee the creation of engaging content for social media platforms, website, and promotional materials.
• Collaborate with graphic designers, photographers, and copywriters to produce high-quality marketing materials.

4] Brand Management:

• Ensure consistent brand messaging and visual identity across all marketing channels.
• Monitor and manage the café’s online reputation, responding to reviews and feedback.

5] Customer Engagement:

• Develop and implement loyalty programs, promotions, and special events to attract and retain customers.
• Utilize customer feedback and data to refine marketing strategies and improve customer experience.

6] Partnerships and Networking:

• Establish and maintain relationships with local businesses, influencers, and media to enhance brand exposure.
• Collaborate with other local businesses for cross-promotions and joint events.

7] Analytics and Reporting:

• Track and analyze the performance of marketing campaigns and initiatives.
• Prepare regular reports on key performance indicators (KPIs) and provide actionable insights to the management team.

8] Team Collaboration:

• Work closely with the café’s management team to align marketing efforts with operational goals.
• Lead and mentor a small marketing team or coordinate with external agencies as needed.

ROLE REQUIREMENT & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in a marketing role, preferably within the food and beverage or café industry.
• Strong understanding of digital marketing, including social media platforms, SEO, and email marketing.
• Excellent communication and interpersonal skills.
• Creative thinking with a passion for developing innovative marketing strategies.
• Proficient in marketing software and tools (e.g., Google Analytics, social media management tools).
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of local market trends and consumer behaviour.

Working Conditions:

• This role required to be based in One Utama (retail outlet) & Bangsar (office).
• Working hour : Monday to Friday, 8.30am to 5.30pm

We thank all applicants for their interest in the role. Only shortlisted candidates will be notified of their application status.