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- Social Media Strategy: Develop and implement cohesive social media strategies aligned with the organization's goals to increase brand awareness, drive engagement, and support marketing initiatives.
- Content Creation: Create and curate engaging content, including text posts, images, and videos for various social media platforms. Collaborate with the design and content teams to ensure content is informative, visually appealing, and on-brand.
- Community Management: Monitor, engage, and respond to comments and messages across social media channels to build and nurture the online community and enhance customer relationships.
- Social Media Campaigns: Plan, execute, and optimize social media campaigns to promote products, services, events, and other marketing initiatives. Monitor campaign performance and make data-driven adjustments for improved results.
- Social Listening: Monitor social media trends, conversations, and user-generated content relevant to the brand or industry. Leverage social listening insights to inform social media strategies and identify opportunities for engagement.
- Audience Growth: Identify and implement strategies to grow the organization's audience on social media platforms, including follower acquisition and engagement tactics.
- Analytics and Reporting: Utilize social media analytics to track performance, measure KPIs, and generate reports to demonstrate the effectiveness of social media efforts. Use insights to optimize strategies and improve outcomes.
- Collaboration: Work closely with cross-functional teams, including marketing, design, and customer service, to align social media activities with broader organizational initiatives and projects.
- Platform Management: Stay updated on best practices and trends for various social media platforms,, and explore new platforms or features to expand the organization's social media presence.
- Brand Advocacy: Identify and nurture relationships with brand advocates and influencers who can amplify the organization's message and reach a broader audienc
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