Marketing Executive

Responsibilities

• Collaborate with the marketing team to develop and execute comprehensive marketing strategies that align with the company's goals and objectives.
• Identify target customer segments and create marketing plans tailored to their preferences.

2. Brand Promotion:

• Build and maintain the brand image, ensuring it remains consistent and relevant in the footwear retail industry.
• Develop and implement branding and positioning campaigns to increase brand recognition.

3. Digital Marketing:

• Manage and execute digital marketing campaigns, including social media, email marketing, and website promotion.
• Monitor and analyze online traffic and user behavior to optimize online marketing efforts.

4. Advertising and Promotion:

• Plan and oversee advertising campaigns, including print, radio, TV, and online advertising.
• Coordinate in-store promotional activities and events to drive foot traffic.

5. Content Creation:

• Create engaging content such as product descriptions, blog posts, and visual assets to showcase the footwear products.
• Ensure that all marketing materials are consistent with the brand's messaging and values.

6. Market Research:

• Stay updated on industry trends and consumer preferences.
• Analyze market trends and competitor activities to identify opportunities and threats.

7. Customer Engagement:

• Develop and maintain strong customer relationships through feedback collection and engagement initiatives.
• Implement customer loyalty programs and other retention strategies.

8. Sales Support:

• Collaborate with the sales team to create marketing collateral that aids in closing sales.
• Provide sales support by generating leads and developing strategies to convert leads into customers.

9. Budget Management:

• Manage the marketing budget, ensuring cost-effective allocation of resources.
• Track expenses and report on the ROI of marketing campaigns.

10. Analytics and Reporting:

• Regularly assess the effectiveness of marketing strategies and campaigns.
• Generate reports and provide insights on key performance indicators (KPIs).

11. Event Management

• Coordinate all aspects of corporate events from inception to completion, including understanding business requirements, devising event concepts, budgeting, venue selection, vendor coordination, logistics management, stakeholder engagement, and event supervision.
• Create thorough event documentation, encompassing timelines, contact summaries, budget breakdowns, and post-event evaluations.
• Supervise on-site event setup, execution, and teardown to guarantee seamless operations.
• Identify potential risks and devise contingency plans to tackle unforeseen obstacles.
• Lead event management processes eligible for HRDCorp grants, ensuring compliance and successful claim submission.
• Forge and maintain relationships with event partners, sponsors, and suppliers to ensure flawless execution.
• Efficiently manage marketing support activities, including coordinating campaign fulfillment, sourcing promotional merchandise, and organizing logistics.
• Prepare marketing and promotional materials as per established plans and oversee their successful execution.
• Analyze marketing and event performance metrics, offering insights and suggestions for ongoing enhancement.
• Develop and execute social media strategies to boost event promotion, in-store promotions, and overall brand visibility.

Requirements

• Minimum Diploma in marketing/advertising, business administration or relevant discipline.
• 2-3 years of experience as marketing executive or similar role.
• Familiar with advertising & promotion campaign execution, event planning and inventory controls of marketing collaterals.
• Creative and commercial awareness. Ability to do design in Canva / photoshop is an added advantage.
• Proficient in MS Office and digital marketing software.
• Strong organizational ability and excellent communication in both Bahasa Malaysia and Bahasa English.
• Willing to travel & result oriented.