General Assistant Manager (Glamping & Hotel Resort)

Job Overview:

We are seeking a passionate and creative General Assistant Manager to join our team and elevate our glamping business. The ideal candidate will develop and implement marketing strategies to showcase our unique glamping experience, attract new guests, and enhance our brand presence. If you have a knack for marketing and a love for the great outdoors, we encourage you to apply.

Responsibilities:

1. Glamping Experience Promotion:

- Develop and execute marketing campaigns to highlight the distinctive features of our glamping experience.

- Showcase the unique accommodations, amenities, and outdoor activities.

2. Content Creation:

- Create compelling and visually appealing content for marketing materials, including websites, social media, and promotional materials.

- Collaborate with photographers and videographers to capture the essence of our glamping site.

3. Digital Marketing:

- Manage and optimize digital marketing campaigns across various platforms, with a focus on reaching our target audience.

- Utilize social media, paid advertising, and other online channels to drive engagement and bookings.

4. Event and Partnership Marketing:

- Plan and coordinate events at the glamping site to attract media coverage and potential guests.

- Establish partnerships with local businesses, travel influencers, and outdoor enthusiasts to expand our reach.

5. Customer Engagement:

- Engage with our glamping community through social media channels.

- Respond to inquiries, reviews, and comments promptly and professionally.

6. Local and Niche Marketing:

- Implement targeted marketing strategies to attract local and niche markets.

- Collaborate with local tourism boards and outdoor organizations.

7. Analytics and Reporting:

- Monitor and analyze the performance of marketing initiatives.

- Provide regular reports on key metrics and make data-driven recommendations.

Qualifications:

- Bachelor’s degree in marketing, business, or a related field.

- Proven experience in marketing for the hospitality or travel industry, with a focus on unique accommodations.

- Strong creative and storytelling skills.

- Knowledge of digital marketing tools and platforms.

- Familiarity with outdoor and adventure-focused marketing.

- Excellent communication and interpersonal skills.

- Ability to work independently and collaboratively.