Assistant Sales Manager - MICE

We are seeking a motivated and experienced Assistant Sales Manager to join our MICE (Meetings, Incentives, Conferences, and Exhibitions) team. The ideal candidate will have a strong background in sales, excellent communication skills, and a passion for the events industry. The successful candidate will be responsible for supporting the sales team in achieving revenue targets, developing new business opportunities, critical thinker and good customer relationship skills.

If you are a results-driven sales professional with a passion for the MICE industry, we encourage you to apply for this exciting opportunity.

Job Descriptions:

• Work with head of sales to develop and implement comprehensive sales strategies to increase the business.
• Work with head of sales to implement sales plan addressing revenue, market segment and clients.
• Identify new business opportunities for both local and international market.
• Cultivate relationships with corporate, government, association, and event planning clients.

2. Event Management

• Handles event inquiries, sales call, negotiate terms, close sales, planning and execution of event.
• Experience in planning and managing events, especially large-scale meetings, conferences, outdoor events and exhibitions.
• Plan, coordinate and work closely with internal departments to ensure seamless event execution and delivery, including venue, catering, conference requirements, theme park accommodation and transport arrangements.
• Collaborate with marketing to develop targeted sales strategies and materials that resonate with prospective clients.
• Conduct post-event evaluations to enhance future events.

3. Client Relationship Management

• Serve as the primary client liaison, ensuring exceptional service and customized event experiences.
• Manage clients, providing expert recommendations and ensuring client satisfaction.
• Display good guest hospitality, obtain feedback for improvement as well as build and maintain long term client relationship.
• Attends client events, trade shows and sales mission to expand network and business opportunity.

4. Financial Management and Compliance

• Manage event budgets, proposals, commercial terms and contracts to optimize profitability.
• Identify cost-saving opportunities and operational efficiencies.
• Ensure all events follow MICE SOP and comply with relevant policies and regulations

5. Industry Engagement

• Represent the organization at industry events, conferences, and exhibitions to enhance brand presence.
• Stay abreast of industry trends, technologies, and best practices.

Job Requirements:

• Bachelor’s degree in Hospitality Management, Business Administration, Sales and Marketing or related field.
• Minimum of 3 years' experience in hospitality and event management.
• Excellent verbal and communication, and interpersonal skills.
• Proficiency in MS Office Suite and Dynamic 365 for business needs.
• In-depth knowledge of the MICE industry, including trends, competitors, and market dynamics.
• Travel is required for client meetings, site inspections, and industry events.