Marketing Executive

Responsibilities:- 1. Developing and Implementing Marketing Strategies: Collaborate with the marketing team to develop comprehensive marketing strategies tailored to the retail sector. Execute marketing plans to achieve sales targets and enhance brand visibility. 2. Managing In-Store Promotions: Plan and execute in-store promotional activities, product launches, and events to attract customers and drive sales. Coordinate with relevant dept to ensure seamless execution and alignment with brand guidelines. 3. Visual Merchandising: Oversee the visual merchandising strategy for retail outlets, ensuring that displays effectively showcase products and drive customer engagement. Implement seasonal and thematic displays to enhance the shopping experience. 4. Customer Engagement: Develop initiatives to enhance customer engagement and loyalty through personalized experiences, loyalty programs, and customer feedback mechanisms. Analyse customer data and feedback to identify opportunities for improvement. 5. Digital Marketing Integration: Collaborate with the digital marketing team to integrate online and offline marketing efforts. Leverage digital channels such as social media, email marketing, and website promotions to drive traffic to retail stores. 6. Market Research and Analysis: Conduct market research to identify consumer trends, competitor activities, and opportunities for growth. Analyse sales data and customer feedback to evaluate the effectiveness of marketing campaigns and make data-driven decisions. 7. Budget Management: Manage the retail marketing budget effectively, allocating resources to maximize ROI and achieve business objectives. Monitor campaign performance and expenses to ensure adherence to budgetary constraints. Requirements:- • Bachelor's degree in Marketing, Business Administration, or related field. • Proven experience in retail marketing, preferably in a similar industry or retail environment. • Strong understanding of retail operations, customer behavior, and market dynamics. • Excellent communication, presentation, and interpersonal skills. • Creative thinker with the ability to develop innovative marketing strategies. • Proficiency in Microsoft Office Suite and marketing analytics tools. • Ability to work independently and collaboratively in a fast-paced environment. • Flexibility to travel and work non-traditional hours as needed.