IPC Adult Care Senior Marketing & Innovation Manager
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Job Description
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Senior Marketing Manager leads the overall marketing strategy and innovation and contributes to the growth and operating results of the company by providing leadership and direction on the Adult Care category. Responsible for delivering topline growth, accretive margins, market shares, and brand equity. The role reports to the Regional Sector Leader IPC Adult Care who leads the overall business strategy for Adult Care in the IPC (Key markets include Australia, Korea, Indonesia, China, Brazil). This is a unique opportunity to make your mark in leading full scaling plans for the Adult Care category within IPC. The candidate will also help develop the business strategy and deliver marketing plans in close collaboration with the local country partners.
Role Accountabilities & Responsibilities
- Lead the regional marketing strategy for Adult Care in APAC. Drive clarity on brand fundamentals: brand vision, segmentation, architecture, idea, and positioning.
- Define robust 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture. Leverage the innovation hubs around the world in other regions and within the region to identify ideas that can/ should travel so that every market has a well-populated innovation pipeline in line with locally relevant consumer needs and their brand architecture.
- Lead, own and drive full scaling strategy and innovation/activation plans on creating the category and driving penetration in priority markets across IPC
- Act as the connective tissue between the global marketing/growth organizations and the local markets
- Ensure best in class commercial execution in the market (communication, activation programs) by collaborating with local partners, translating the brand fundamentals into well-defined and executable frameworks
- Own external relationships with agencies
About Us
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Essential Requirements
- Be a change agent while building strong relationships
- Min 8 years of experience in FMCG Marketing roles in the region and country
- Brand building experience specifically in consumer insights, new product development, communication, campaign development
- Global/Regional Innovation experience including FEI, new product development, domain expansions
- Led Digital acceleration programs and experienced in digital analytics
- Strong strategic thinking and skill to influence broad multifunctional team
Total Benefits
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see .
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the .
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
No Relocation:
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.
