Assistant Manager – Marketing

About Us:

For over two decades, the Signature Group has established itself as the market leader in the local kitchen industry under the brand Signature Kitchen, bringing to the world the value of a brand synonymous with quality craftsmanship. As we continued to grow, our holding company, Signature International Berhad was incorporated and public listed on Bursa Malaysia in 2008.

To date, Signature holds the record of the largest kitchen retail network in Malaysia, with a substantial presence across 15 countries in both retail and project segments. We have successfully completed projects for built-in kitchens, wardrobes and ID fit-out for local projects, project portfolio has led to international opportunities in which we can offer competitive, best-in-class, high-quality products to international project developers.

Signature is now at the forefront of revolutionizing the landscape of home living solutions with its new renovated 50,000 sft Signature Flagship Store reopening in May 2022, offering total home living solutions including Design & Build services to our customers. Our flagship brand ‘Signature’ now encompasses a full range of built-in living space furniture and wardrobes, strengthening our position as one-stop home living solutions provider for homeowners and project managers seeking trusted quality from a market leader, comprehensive service and a cohesive aesthetic for living spaces.

Job Description:

Strategic Partnerships and Lead Generation

• Develop and nurture relationships with key partners (e.g., property developers, banks, and brand partners) to support lead generation and partnership opportunities.
• Assist in the planning and execution of multi-channel marketing strategies, working closely with the marketing team and influencers to expand brand reach and drive qualified leads.
• Collaborate with stakeholders and internal teams to ensure effective communication and alignment on partnership goals.

Event and Program Support

• Provide support in organising and coordinating offline marketing events, ensuring alignment with the overall marketing strategy.
• Assist in the development and management of loyalty and referral programs aimed at deepening customer engagement and driving organic growth.

Influencer Management

• Work with influencers to ensure that collaborations align with marketing objectives and brand identity.
• Manage influencer relationships, coordinating campaigns and tracking performance.

Performance Tracking and Reporting

• Monitor and track the performance of lead generation channels, partnerships, and influencer collaborations, providing regular reports and insights.
• Analyze key performance indicators (KPIs) and recommend optimisations to improve campaign effectiveness and resource allocation.

Market Research and Insights

• Assist in conducting market research and competitor analysis to support decision-making in partnerships, lead generation strategies, and customer engagement initiatives.
• Gather insights on customer behavior and industry trends to help refine marketing campaigns and improve overall strategy.

Job Requirement:

• Candidate must possess at least Degree in Marketing, Business Administration or equivalent.
• Min. 3 - 5 years’ experience in marketing, partnerships, or a similar role.
• Proven track record in managing partnerships and driving lead generation.
• Strong analytical skills with experience in marketing analytics and performance tracking.
• Experience with loyalty or referral programs is a plus.
• Ability to work independently and in a team, with strong organisational and multitasking skills.
• Creative thinker with problem-solving capabilities.