Manager Product Management

Salary undisclosed

Apply on

Original

Simplified

To plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
Responsible for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle

To support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans.
Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities
To ensure optimum balance between various marketing activities:
Brand building exercises (Conference, roadshow, CME, RTD and product launches, etc.)
To monitor the brand’s proactive approach towards patient preferences at the local level.
To ensure inventory levels are managed within contractual agreements.
To conduct financial feasibility study of promotion activities to ensure in line with profit objectives.
To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements display standards..etc, to be executed by the sales and finance teams.

Demonstrate sound knowledge and understanding of the industry/market/competitors/customers
Demonstrate basic customer management skills
Demonstrate a general understanding in all aspects of supplier and customer relationship management including supply chain, field marketing, and branding
Demonstrate advanced research and analytical skills
Demonstrate proficiencies in office productivity tools (e.g. Excel, Word, PowerPoint, Vlookup, and PivotTable)
Demonstrate fluency in the local language and ideally in English, both written and spoken