CONTENT CREATOR

1. Content Planning and Strategy

· Develop a content calendar for monthly and schedule content in advance.

· Collaborate with the dentist to align content with the clinic's goals.

· Conduct research to understand the latest trends and topics in dental health.

2. Content Creation

a. Writing:

· WhatsApp blast posts about dental health tips, treatments, and patient testimonials.

b. Social Media:

· Create posts, stories, and reels for platforms like Instagram, Facebook and Tiktok.

· Develop engaging captions and use relevant hashtags to increase reach.

c. Visual Content:

· Design graphics, infographics, and promotional materials using tools like Canva or Adobe Creative Suite.

· Take and edit photos and videos of the clinic, staff, and dental procedures.

d. Video Content:

· Produce video content such as patient testimonials, procedure walkthroughs, and educational videos.

· Edit videos using software like Adobe Premiere Pro or Final Cut Pro.

3. Copywriting for Social Media Post

a. Platform-Specific Content:

· Create engaging and tailored copy for TikTok, Instagram, and Facebook posts, ensuring the tone and style align with each platform’s audience and best practices.

· Write captions that are compelling, informative, and encourage engagement.

b. Hashtag Strategy:

· Research and implement effective hashtags to increase post visibility and reach.

· Stay updated with trending hashtags and incorporate them when relevant.

c. Call-to-Action (CTA):

· Develop strong CTAs that drive engagement, such as comments, shares, likes, and visits to the clinic’s website or booking page.

· Craft CTAs for different types of content, including promotional posts, educational content, and patient testimonials.

d. Ad Copy:

· Write persuasive and targeted ad copy for sponsored posts and paid social media campaigns.

· Collaborate with the team to align ad copy with overall campaign goals.

e. Storytelling:

· Create narrative-driven content that highlights patient stories, behind-the-scenes looks at the clinic, and the benefits of dental treatments.

· Use storytelling techniques to make content more relatable and engaging.

f. Engagement and Interaction:

· Write responses for comments and direct messages in a consistent and professional tone.

· Develop engaging copy for interactive content such as polls, quizzes, and question stickers.

g. A/B Testing:

· Conduct A/B testing on different copies to determine what resonates best with the audience.

· Analysed the results and refine the copy based on performance metrics.

h. Trend Adaptation:

· Adapt the copy to leverage current trends and viral challenges on TikTok and Instagram.

· Ensure the content remains relevant and timely by quickly responding to trends.

i. Consistency and Brand Voice:

· Maintain a consistent brand voice across all social media platforms.

· Ensure the copy reflects the clinic’s values, tone, and messaging guidelines.

4. SEO and Analytics

· Implement SEO best practices to improve the clinic’s website ranking on search engines.

· Use analytics tools (e.g., Google Analytics, social media insights) to measure the performance of content and adjust strategies accordingly.

· Conduct keyword research to identify relevant topics and optimize content for search engines.

5. Patient Engagement

· Respond to comments and messages on social media platforms.

· Create engaging content that encourages patient interaction and feedback.

· Manage online reviews and testimonials, encouraging satisfied patients to share their experiences.

6. Collaboration

· Work with dentists and dental staff to gather accurate information for content.

· Coordinate with external vendors or freelancers for specialized content creation, like professional video production or graphic design.

· Collaborate with the marketing and administrative team to ensure consistency in branding and messaging.

7. Campaign Management

· Plan and execute content marketing campaigns, including promotions, contests, and special offers.

· Track and report on the effectiveness of campaigns, using data to refine future strategies.

8. Educational Content

· Develop educational materials for patients, such as brochures, pamphlets, and instructional videos.

· Create content for workshops or webinars on dental health topics.

9. Branding and Consistency

· Ensure all content aligns with the clinic’s brand voice, style, and standards.

· Maintain consistency in messaging across all platforms and materials.

10. Technical Skills

· Proficiency in content management systems (CMS) like WordPress.

· Basic knowledge of HTML/CSS for web content updates.

11. Continuous Learning

· Stay updated with the latest trends and developments in digital marketing and content creation.

· Attend workshops, webinars, and training sessions to enhance content creation skills.

12. Compliance

· Ensure all content complies with healthcare regulations and privacy laws (e.g., HIPAA in the United States).

1. Monthly Social Media Planning

- To prepare content planning for one (1) month for next month every last 31th.

2. Marketing Material Production

- Number of videos produced and post minimum one (1) video per day (Thirty( 30) video per month)

3. Social Media Performance

- Engagement rate/Report view

4. Increment In Followers

- Tiktok, Instagram 10% increment

5. Instagram, Tiktok Story

- Ten (10) Story per day minimum