Assistant Trade Marketing Manager

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in trade marketing, BTL marketing, or related roles.
• Strong understanding of BTL marketing strategies and in-store activation.
• Experience in demand planning, forecasting, and inventory management.
• Proven ability to manage and motivate a merchandiser team effectively.
• Excellent communication, project management, and analytical skills.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Ability to work in a fast-paced environment and manage multiple priorities.

Job Responsibilities:

BTL Marketing Exposure:

• Develop and implement BTL marketing campaigns to drive brand visibility and consumer engagement at the point of sale.
• Collaborate with the sales and marketing teams to align BTL activities with overall marketing strategies and sales objectives.
• Coordinate in-store promotions, sampling events, and other BTL activities to enhance product presence and boost sales.
• Monitor the effectiveness of BTL campaigns through KPIs and adjust strategies as needed to maximize impact.

Rolling Forecast Management:

• Manage the rolling forecast process to ensure accurate demand planning and inventory management.
• Work closely with the sales and procurement teams to gather market intelligence and update forecasts based on sales trends, promotions, and market conditions.
• Analyse forecast accuracy and take corrective actions to improve forecasting processes.
• Provide regular updates and reports to senior management on forecast performance and inventory levels.

Merchandiser Team Management:

• Lead, train, and develop the merchandiser team to ensure optimal execution of in-store activities.
• Establish clear objectives and performance metrics for the merchandiser team, ensuring alignment with trade marketing goals.
• Conduct regular field visits to monitor the merchandiser team’s performance and provide feedback for continuous improvement.
• Ensure that merchandising standards are consistently upheld across all retail outlets, with a focus on product availability, shelf positioning, and promotional displays.