Executive - Marketing (24994)

Sunway TES (Johor Bahru) welcomes interested candidates to submit their resume for the above stated vacancy with the following job specifications.

The Executive - Marketing plays a crucial role in promoting the College's brand image, programmes, and events to prospective students, parents, and other stakeholders. This individual is responsible for implementing marketing strategies, creating engaging content, and utilizing various channels to enhance the College's visibility and attract potential students.

Key Responsibilities

• Development and Implementation of Marketing Strategies:
  • Collaborate with the Marketing Manager to create comprehensive marketing plans aligned with the College's goals.
  • Execute marketing strategies to increase awareness, student enrolment, and overall brand presence.
• Content Creation:
  • Generate compelling and relevant content for various platforms, including social media, websites, and other promotional materials.
  • Collaborate with the design team to create visually appealing and effective marketing materials.
• Social Media Management:
  • Manage and maintain the College's social media accounts.
  • Develop and execute social media campaigns to engage with the College community and attract potential students.
• Event Promotion:
  • Coordinate and promote College events, including open days, information sessions, and campus tours.
  • Work with event organizers to ensure successful execution and attendance.
• Market Research:
  • Stay informed about industry trends, competitors' activities, and changes in the education sector.
  • Conduct market research to identify opportunities and challenges for the College.
• Collaboration:
  • Collaborate with admissions office, academic departments, and other relevant stakeholders to gather information and ensure consistency in messaging.
  • Build relationships with schools and other key influencers and partners to enhance the College's reach.
• Data Analysis:
  • Monitor and analyze the performance of marketing campaigns using relevant metrics.
  • Provide regular reports and insights to the Marketing Manager for continuous improvement.
• Budget Management:
  • Assist in managing the marketing budget effectively, ensuring optimal utilization of resources.

Qualifications and Skills

• A Bachelor's degree in Marketing/ Business/ Communications, or any related fields of studies. Fresh graduates are encouraged to apply.
• Working experience in marketing field, preferably in the education sector.
• Strong written and verbal communication skills.
• Proficiency in social media platforms and digital marketing tools.
• Creative and innovative thinking.
• Excellent organizational and project management skills.
• Ability to work independently and as part of a team.

We thank all applicants for expressing their interest in this vacancy. Please note that only shortlisted applicants will be notified.