Head of Digital Performance

Strategy and Planning

• Develop and implement performance marketing strategies aligned with agency and client goals.
• Collaborate with internal teams (e.g., creative, content & social, development) to ensure integrated marketing efforts.
• Drive revenue growth by actively identifying and pursuing upsell and cross-sell opportunities with existing clients.
• Develop and implement strategic workforce planning to ensure optimal staffing levels and attract top talent through collaboration with HR.
• Contribute actively to internal marketing initiatives, generating a consistent flow of qualified leads for the agency.

Campaign Management

• Accountable for projects across performance marketing channels, including digital advertising, analytics, and marketing automation.
• Oversee all aspects of campaign planning, execution, and optimization.
• Monitor key performance indicators (KPIs) and implement A/B testing to continuously improve results.
• Manage ad spend across clients and ensure accurate invoicing.

Team Leadership

• Lead and motivate a team of performance marketing specialists.
• Provide guidance, mentorship, and training to team members to develop their skills and knowledge.
• Foster a collaborative and high-performance team environment.

Client Management

• Act as the primary point of contact for clients regarding performance-related matters.
• Maintain strong client relationships and communicate regularly to ensure satisfaction and retention.
• Present regular performance reports and insights to clients.
• Address any client concerns regarding KPI setting, recommendations, and project progress.