Senior Marketing Executive

Responsibilities:

• To assist Marketing Manager and work closely with marketing team to plan and execute all consumer marketing campaigns.
• Build a strong branding in shopping mall where AsterSpring is strategically presence.
• Working with managers to coordinate the implementation and execution of marketing plans, including promotional plan, collateral materials, consumer events, and other marketing activities.
• Lead promotional plan margin analysis and promotional pricing recommendations.
• Work collaboratively with operation and inventory team in forecasting of new products, promotional and GWP items.
• Monitor stock level of promotional items and work closely with operational team to ensure sufficient stock cover for key products and minimize out-of-stock situation.
• Drive leads acquisition program across various corporate initiatives, traditional marketing channels and on-line marketplace.
• Coordinate and work with cross-functional teams to ensure successful execution of go-to-market strategy.
• Monitoring of competitor activities and brainstorming potential improvements or changes in marketing strategy.
• Conduct detailed & regular campaigns and promotional post analysis report; identify and share key learnings for future campaigns implementation.
• Manage and maximize the utilization of marketing budget set.

Requirements:

• Candidate must possess at least a Diploma / Degree in Marketing or relevant discipline.
• At least 2-3 years of relevant experience in marketing, advertising and promotions, thematic events within skin care, beauty or retail environment are preferable.
• Experience in digital marketing is an added advantage.
• Positive working attitude with pleasant personality.
• Discipline and organize, pay high attention to details.