SEO Manager
- Full Time, onsite
- British American Tobacco (Malaysia) Berhad (BATM)
- Kuala Lumpur Digital & Search Marketing (Marketing & Communications) Full time Add expected salary to your profile for insights, Malaysia
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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
BAT DIGITAL BUSINESS SOLUTION KLIS LOOKING FOR A SEO MANAGER
SENIORITY LEVEL: Experienced Management Level
FUNCTION:Global Business Services - Digital
LOCATION: Bandar Sunway, Selangor, Malaysia
ROLE POSITIONING AND OBJECTIVES
We are looking for a highly experienced SEO Manager with a strong background in FMCG (Fast-Moving Consumer Goods) and E-commerce industries. As the SEO Manager, you will be responsible for developing and implementing effective SEO strategies to increase organic search visibility, drive website traffic, and improve online presence.
Additionally, you will oversee a team of SEO specialists and collaborate with cross-functional teams to achieve business objectives. The ideal candidate should possess in-depth knowledge of SEO best practices, a proven track record of success in FMCG/E-commerce, and strong leadership skills.
Reports to: CX Digital Lead GBS Malaysia
Geographic Scope: Malaysia, New Zealand, Indonesia
WHAT YOU WILL BE ACCOUNTABLE FOR
Develop and execute SEO strategies:
- Develop and implement comprehensive SEO strategies aligned with business goals, considering FMCG and Ecommerce industry dynamics.
- Conduct keyword research, competitor analysis, and website audits to identify opportunities for optimization.
- Optimize website content, meta tags, and other on-page elements to improve organic search rankings.
- Stay updated with search engine algorithm changes and industry trends to adapt SEO strategies accordingly.
Team management and leadership:
- Manage and mentor a team of SEO specialists, providing guidance, support, and ongoing training.
- Assign tasks, set priorities, and ensure timely execution of SEO initiatives.
- Foster a collaborative and high-performing team environment, encouraging knowledge sharing and professional growth.
- Conduct performance evaluations and identify opportunities for skill development and improvement.
Technical SEO optimization:
- Collaborate with web developers and IT teams to implement technical SEO best practices, including site speed optimization, URL structure, XML sitemaps, and schema markup.
- Conduct regular website audits to identify and resolve technical SEO issues.
- Stay informed about emerging SEO technologies and tools to leverage opportunities for improvement.
- Content optimization and strategy:
- Collaborate with content creators and marketing teams to develop SEO-friendly content strategies.
- Conduct keyword research to identify target keywords and optimize content accordingly.
- Ensure content aligns with SEO guidelines, including meta tags, headers, internal linking, and keyword density.
- Monitor content performance and provide recommendations for content optimization.
- Performance monitoring and reporting:
- Monitor and analyze key SEO performance indicators, such as organic traffic, keyword rankings, and backlink profile.
- Utilize SEO tools and web analytics platforms to generate reports and provide actionable insights.
- Identify trends, patterns, and areas for improvement, and develop strategies to drive continuous optimization.
- Collaborative cross-functional partnerships:
- Collaborate with cross-functional teams, including marketing, design, development, and product, to align SEO efforts with overall business objectives.
- Provide SEO insights and recommendations to inform website design, UX improvements, and content creation.
- Collaborate with digital marketing teams to align SEO strategies with broader marketing initiatives, such as paid search and social media campaigns.
Key success factors include:
- Ability to manage multiple projects concurrently.
- Deliver SEO KPIs for the markets
- Ensuring 100% compliance on SEO Activities
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Experience Required
- Bachelor’s degree in marketing, Business, or a related field (preferred).
- 6 -7 years of experience in SEO, with a focus on FMCG and E-commerce industries.
- Proven track record of developing and implementing successful SEO strategies that drive organic traffic and improve search rankings.
- Deep understanding of SEO best practices, keyword research, on-page optimization, technical SEO, and backlink analysis.
- Strong working knowledge of SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Moz, etc.).
- Experience managing and leading a team of SEO specialists.
- Familiarity with FMCG and E-commerce industry trends, customer behaviour, and competitive landscape.
- Excellent analytical and problem-solving skills with the ability to interpret data and provide actionable insights.
- Detail-oriented mindset with strong analytical and problem-solving skills.
- Up to date with the latest SEO and developments in digital marketing.
- Language proficiency in both English and Bahasa is necessary; proficiency in Mandarin is an added advantage.
Technical / Functional / Leadership Skills Required
- High organisation skills
- Excellent communicator with strong interpersonal and stakeholder management skillsets
- Good time management skills
- Attention to detail.
- Ability to read and implement learnings from analytics tools
- Analytical and data-driven but also able to think and act creatively.
- Resilient, flexible, and reliable team player who acts in the best interest of the department and company.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations.
Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
