Digital & Content Marketing Specialist

You should be well-versed with using digital channels and tools such as corporate websites, social media, blogs, e-Commerce, web analytics and search engine optimisation to increase brand awareness, drive acquisitions, and gain and grow the interest of investors in the group’s products and services. Besides assisting with the creativity and designing of marketing collaterals, you are responsible to drive the design and development of the websites, and coordinating ongoing maintenance. You must be able to create and coordinate a range of campaigns for different digital channels as well as working with our small marketing team to integrate the digital marketing strategy with traditional marketing and PR strategies. Experience in content management strategy and knowledge of investment jargon would be advantageous. You should enjoy compiling and analysing data from various sources to gain customers’ insights and always be looking for ways to continuously improve our traffic campaigns. In addition, you have to be familiar with marketing metrics to track and measure the efficacy of marketing campaigns/efforts. Requirements: - A strong Bachelor’s degree from a reputable University, majoring in Marketing, Communications, Finance with IT or Computer Science. - Although relevant experience in developing and executing digital marketing strategies and plans is useful, fresh graduates are encouraged to apply. - Strong written and verbal communication skills. - Good interpersonal skills and ability to communicate with people at all levels. - Dynamic and creative problem-solvers who thrive in challenging environments. - Positive attitude, willing to engage in hands-on execution and able to work independently. - Must enjoy working in a start-up environment and be comfortable with ambiguities.