Creative Director (Copy base)

1. Creative Strategy & Direction

• Develop the overall creative vision and strategy for marketing campaigns, including brand messaging, tone, and storytelling approach.
• Collaborate with designers, digital marketers, and production teams to ensure the creative direction is executed effectively.
• Lead brainstorming sessions to generate innovative concepts for both digital and print platforms.

2. Content Creation & Copywriting

• Write and supervise the creation of all marketing copy, including brochures, website content, social media, advertisements, email campaigns, and presentations.
• Ensure all copy aligns with the brand voice, resonates with target audiences, and meets the client’s objectives.
• Oversee and guide the work of junior copywriters and content creators to maintain quality and consistency.

3. Brand Development

• Shape the brand identity by creating compelling narratives for new and existing property developments.
• Develop taglines, slogans, and key messaging frameworks for various project launches.
• Ensure consistency of brand voice and messaging across all marketing channels.

4. Client Collaboration

• Meet with clients to understand their goals, challenges, and expectations.
• Present creative ideas and strategies to clients and stakeholders, ensuring their buy-in and approval.
• Act as the primary creative point of contact, guiding clients through the creative process from concept to execution.

5. Market Research & Trend Analysis

• Stay updated on industry trends, competitors, and market conditions to create innovative and relevant marketing strategies.
• Analyze property market data to craft copy that appeals to the specific target audience, including first-time home buyers, investors, or high-end clientele.

6. Campaign Management

• Oversee the development and execution of integrated marketing campaigns (online and offline), ensuring all copy supports overall campaign objectives.
• Work closely with media planners to ensure the right messaging reaches the target market through the appropriate channels.

7. Team Leadership & Mentorship

• Manage a team of writers, editors, and content creators, providing feedback and direction to ensure high-quality output.
• Encourage creative growth within the team by providing ongoing mentorship and professional development.

8. Public Speaking & Presentations

• Deliver presentations to clients, internal teams, and external audiences to communicate creative strategies, campaign results, and branding initiatives.
• Act as the spokesperson for creative direction during key client meetings, pitch presentations, and press events.

9. Cross-functional Collaboration

• Collaborate with digital marketing, design, and project management teams to ensure cohesive campaign execution.
• Ensure the copy is well-integrated with visual elements and supports the overall marketing objectives.

10. Project Management

• Manage timelines, budgets, and resources for copy-related projects, ensuring they are completed on time and within scope.
• Regularly review and revise creative work based on client feedback, market research, and campaign performance data.

Job Types: Full-time, Freelance

Pay: RM5,800.00 - RM18,000.00 per month

Benefits:

• Flexible schedule
• Free parking
• Gym membership
• Maternity leave
• Work from home

Schedule:

• Fixed shift
• Monday to Friday

Supplemental Pay:

• Yearly bonus