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Marketing Automation Specialist

Salary undisclosed

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Years of Experience Needed

  • 3-6 years of relevant experience

Experience

  • Designing and leading the development and execution of personalized direct communication programs at scale through various channels (email, onsite, push, in-app, SMS, digital advertising, sales reps, etc.)
  • End-to-end campaign management and delivery using Marketing Automation platforms (e.g., Salesforce Marketing Cloud), including:
  • Planning, development, execution, and performance processes
  • Supervision and development of platform operations
  • Management of campaign execution and automation resources and agencies
  • Implementing best practices and budget management
  • Creating highly responsive direct customer communications with a focus on:
  • Direct marketing
  • Brand alignment
  • Channel best practices
  • A unique combination of creativity and effectiveness
  • Mastering email marketing communications:
  • Comfortable writing/reviewing copy
  • Proficient in HTML and AMP script

Stakeholder Management

  • Handling multiple stakeholders across functions, geographies, and skill sets
  • Strong business-focused outlook

Data Skills

  • Strong data-driven mindset with experience in SQL
  • Experience in campaign analytics and performance measurement
  • Understanding of data integration, data feeds, and automation for campaign personalization

Technical Skills

  • Support the development and execution of APJ Customer Communication Programs and Automations
  • Build customer journeys and data automations in Salesforce Marketing Cloud
  • Manage and support client/customer lifecycle journeys, including new triggered campaigns and personalized multi-channel programs
  • Collaborate with stakeholders within the International Customer Management team and local business partners to develop automated touchpoints for APJ customers

Responsibilities

  • Day-to-day management and implementation of marketing automation functions in Salesforce Marketing Cloud
  • Building and implementing multi-channel campaigns (Email, Push, SMS, Advertising Audiences, form/webpage creation through Cloud Pages)
  • Acting as the internal SME and advocate for CRM, Marketing Automation, and Salesforce Marketing Cloud
  • Maintaining SFMC in the APJ instance to ensure data integrity and efficiency
  • Building, testing, deploying, and executing highly personalized emails through end-to-end testing, HTML, and AMP script
  • Assisting campaign specialists and stakeholders with troubleshooting and data complexities using SQL
  • Providing recommendations for improving core KPIs (acquisition, revenue)
  • Implementing testing and optimization strategies for continuous improvements
  • Building strong stakeholder relationships and fostering cross-collaboration

Digital Marketing Skills

  • Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Content Builder
  • Advocating customer communication triggers and programs
  • Comfortable with complexities and effective in stakeholder communication
  • Strategic thinking with a proactive, execution-focused approach
  • Passionate about testing, learning, and discovering customer insights

Certifications Needed

  • Salesforce Marketing Cloud (including Journey Builder, Automation Studio, and Content Builder)
  • HTML and AMP certifications
  • Knowledge in planning, development, execution, and performance within Salesforce Marketing Cloud