Assistant Manager / Manager- Marketing
RM 5,000 - RM 8,000 / Per Mon
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WHO YOU ARE
- An entrepreneurial and creative spirit who is ready to own the marketing performance of a brand of outlets and devise unique ways of reaching new target audience
- A strong and effective communicator who can liaise with multiple stakeholders and achieve a positive end result
- A quantitative marketer who dives deep into the data and uncover new findings that can lead to potential new opportunities
- A curious mind who stays up to date with F&B and social media trends and can use them to apply into the various parts of the customers lifecycle (conversion, retention, loyalty)
- An aspiring event planner that enjoys planning the A-Z of a brand partnership or internal event, with the sole goal of giving people an unforgettable experience
Job Roles & Responsibilities:
- Responsible for the development, implementation, and execution of marketing plans and campaigns.
- Measure and report performance of marketing campaigns, gain insight and assess against goals.
- Build brand awareness and positioning, while ensuring consistent strategic, brand direction and brand imagery in all aspects of work.
- Keep track of expenses for marketing activities to ensure cost effectiveness.
- Undertake administrative duties including assisting on preparation of reports to management, analysis of market trends & happenings, and competitor evaluations.
- Build strategic relationships and partnerships with key industry players, agencies and vendors.
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis etc.
- Organize or seek out relevant opportunities to be involved in events, conferences, tradeshows, etc.
- Work closely with sales & designers to come up with a suitable marketing approach that drives traffic and conversions and churn materials for media use.
- 3-5 years of experience in marketing, with a proven track record in a managerial role.
- Experience in Food & Beverage industry will be an advantage.
- Experience in leading and managing a team, with strong motivational skills.
- Experience in planning, executing, and analyzing marketing campaigns.
- Ability to adapt to changing market conditions and company needs.
- Strong problem-solving skills and the ability to overcome challenges in marketing initiatives.
- Proficiency in analyzing market trends, consumer behavior, and campaign performance metrics.
- Ability to work under tight deadlines and manage time effectively.
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