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Digital Marketing Manager

  • Full Time, onsite
  • XCL Education Malaysia
  • Wilayah Persekutuan Kuala Lumpur, Malaysia
Salary undisclosed

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About the Role

We are seeking a talented and experienced Digital Marketing Manager to join our K-12 school's marketing team. This pivotal role will be responsible for planning and executing our student recruitment and marketing funnel activities, working closely with Brand Communications and Campaign Planning & Effectiveness teams, as well as our 3rd party agency partners.

Key Responsibilities

  • Develop and implement comprehensive digital marketing strategies to drive student recruitment and brand awareness
  • Manage and optimize performance marketing campaigns across platforms including Facebook, Google, and TikTok
  • Oversee lead generation efforts, including setup and management of lead form integrations using tools like Zapier
  • Maintain and optimize the school's website, ensuring it aligns with SEO best practices
  • Analyze marketing performance using tools such as Google Analytics 4, Google Search Console, and Semrush
  • Plan and execute marketing automation campaigns via email, WhatsApp, and SMS
  • Collaborate with internal teams and external partners to ensure cohesive marketing efforts
  • Stay up to date with the latest digital marketing trends and technologies

Required Skills and Experience

  • Proven experience (min. 6 years) in digital marketing
  • Proficiency in performance marketing platforms (Facebook Ads, Google Ads, TikTok Ads)
  • Experience with lead form integrations and backend setups (e.g., Zapier)
  • Strong understanding of Website Content Management Systems
  • Expertise in Search Engine Optimization (SEO) principles and practices
  • Proficiency in analytical tools including Google Analytics 4, Google Search Console, and Semrush
  • Knowledge of marketing automation via email, WhatsApp, and SMS
  • Familiarity with CRM and Direct Marketing platforms (e.g., Salesforce Sales & Marketing Cloud, HubSpot)