Content Creator

You will be responsible for creating, editing, and publishing engaging video content specifically tailored for TikTok, aligning with health and beauty brand. The role will involve expanding TikTok presence, driving engagement, and increasing brand visibility through creative storytelling. Additionally, you will be responsible for video editing, basic graphic design, and identifying and engaging with influencers to enhance brand exposure.

Key Responsibilities:

1. TikTok Video Content Creation:

• Concept Development: Brainstorm and develop creative concepts for TikTok videos that align with brand values and health and beauty products.
• Video Filming: Plan and shoot high-quality, short-form videos that resonate with the TikTok audience.
• Trend Integration: Stay up-to-date with the latest TikTok trends, sounds, and hashtags, and integrate them into brand'd content strategy.

  2. Video Editing:

  • TikTok Videos: Edit short-form videos using TikTok’s native editing tools and external video editing software (e.g., Adobe Premiere, Final Cut Pro).
  • Graphic Elements: Add relevant graphic elements, text overlays, effects, and animations to enhance video appeal.
  • Product Features: Ensure videos highlight key product features, health benefits, and customer testimonials effectively.
  • Video Optimization: Optimize video content for TikTok’s algorithm and user preferences (e.g., aspect ratio, timing, sound sync).

    3. Graphic Design and Visuals:

    • Basic Graphic Design: Create simple graphics and visuals for TikTok and other social media platforms (Instagram, Facebook, YouTube) using tools like Canva or Adobe Photoshop.
    • Thumbnail Creation: Design engaging thumbnails for video content to drive more clicks and views.
    • Brand Consistency: Ensure all visual elements are aligned with brand guidelines and aesthetic.

      4. Engagement and Influencer Collaboration:

      • Community Engagement: Monitor and respond to comments and direct messages on TikTok to build a sense of community and connection with followers.
      • Influencer Identification: Identify and establish relationships with relevant influencers in the health and beauty industry who align with brand values.
      • Influencer Collaboration: Collaborate with influencers to co-create content and expand reach across TikTok and other social platforms.
      • Content Performance Analysis: Track TikTok analytics (views, likes, shares, engagement) and provide insights on video performance to adjust content strategies for better results.

        5. Content Strategy and Planning:

        • Content Calendar: Develop and manage a TikTok content calendar to ensure timely and consistent posting.
        • Cross-Platform Strategy: Adapt successful TikTok content for other platforms like Instagram Reels and YouTube Shorts.
        • Campaign Integration: Collaborate with the marketing team to align TikTok content with broader campaign initiatives and product launches.

• Creative and Innovative: Ability to create engaging content that appeals to TikTok users and showcases brand's products effectively.
• Time Management: Ability to manage multiple projects and meet tight deadlines.
• Social Media Savvy: Knowledge of other social platforms (Instagram, YouTube, Facebook) is a plus.
• Proficiency in Video Editing Software: Experience with Adobe Premiere, Final Cut Pro, or similar tools.
• Excellent organizational and multitasking skills.
• Strong communication and interpersonal skills.
• High level of accuracy and attention to detail.
• Ability to handle confidential information with integrity.

• EPF/SOCSO
• Staff Discounts
• Career Progression
• Good Team Environment
• Collaborative work culture