Epicareer Might not Working Properly
Learn More

Digital Marketing Executive (Fintech Firm, SEO/SEM/Social Media)

  • Full Time, onsite
  • Recruit Logic Limited
  • Kuala Lumpur Digital & Search Marketing (Marketing & Communications) Full time Add expected salary to your profile for insights, Malaysia
Salary undisclosed

Apply on


Original
Simplified

Responsibilities:

  • Strategize, develop, and implement comprehensive digital marketing campaigns (SEO/SEM/Social Media)
  • Generate and present regular reports, analyze campaign performance
  • Collaborate with regional and local marketers to ensure seamless execution and optimization of localized campaigns
  • Providing advice to digital marketing agency
  • Handling ad-hoc tasks that being assigned

SEO:

  • Analyze and review websites to make informed recommendations that improve their visibility
  • Providing suggestion to internal copywriter and designer to run AB test on landing page for optimal result

SEM:

  • Fine-tune paid campaigns at the campaign, ad group, keyword, and ad levels to achieve specific cost per lead (CPL) and cost per acquisition (CPA) objectives
  • Employ a range of banner ads for A/B testing, bidding strategies, and keyword management on PPC search engines

Social Media:

  • Manage strategic planning, budgeting, and operations across social media platforms (such as Facebook, Instagram, LinkedIn, X (Twitter), LINE, Snapchat, TikTok, etc.)

Job Requirements

  • Candidates possess Bachelor degree or above, preferably major in Marketing or Digital Marketing, business communication or equivalent
  • 2+ years of working experience in digital marketing (SEO/SEM/Social Media)
  • Hands-on expertise in managing campaigns is a must
  • Experience in the finance industry will be a plus
  • Strong analytical skills with ability to drive meaningful actions from large data sets
  • Able to communicate in English and Mandarin by written and verbally
  • Strong communication and interpersonal skills
  • Excellent time management skills to effectively allocate tasks.