Digital Marketing Executive (Fintech Firm, SEO/SEM/Social Media)
- Full Time, onsite
- Recruit Logic Limited
- Kuala Lumpur Digital & Search Marketing (Marketing & Communications) Full time Add expected salary to your profile for insights, Malaysia
Salary undisclosed
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Responsibilities:
- Strategize, develop, and implement comprehensive digital marketing campaigns (SEO/SEM/Social Media)
- Generate and present regular reports, analyze campaign performance
- Collaborate with regional and local marketers to ensure seamless execution and optimization of localized campaigns
- Providing advice to digital marketing agency
- Handling ad-hoc tasks that being assigned
SEO:
- Analyze and review websites to make informed recommendations that improve their visibility
- Providing suggestion to internal copywriter and designer to run AB test on landing page for optimal result
SEM:
- Fine-tune paid campaigns at the campaign, ad group, keyword, and ad levels to achieve specific cost per lead (CPL) and cost per acquisition (CPA) objectives
- Employ a range of banner ads for A/B testing, bidding strategies, and keyword management on PPC search engines
Social Media:
- Manage strategic planning, budgeting, and operations across social media platforms (such as Facebook, Instagram, LinkedIn, X (Twitter), LINE, Snapchat, TikTok, etc.)
Job Requirements
- Candidates possess Bachelor degree or above, preferably major in Marketing or Digital Marketing, business communication or equivalent
- 2+ years of working experience in digital marketing (SEO/SEM/Social Media)
- Hands-on expertise in managing campaigns is a must
- Experience in the finance industry will be a plus
- Strong analytical skills with ability to drive meaningful actions from large data sets
- Able to communicate in English and Mandarin by written and verbally
- Strong communication and interpersonal skills
- Excellent time management skills to effectively allocate tasks.
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