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Senior Executive, SME Financial Education Marketing

  • Full Time, onsite
  • Agensi Kaunseling & Pengurusan Kredit [AKPK]
  • Kuala Lumpur Marketing Communications (Marketing & Communications) Full time Add expected salary to your profile for insights, Malaysia
Salary undisclosed

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Job Purpose

  • To market and promote AKPK’s SME financial education and products to the target market within the approved budget.

Key Responsibilities

  • Marketing and Promotion: Promote AKPK’s SME financial education and products to the target market within the budget.
  • Market Research: Conduct thorough market research and competitive analysis to identify new trends and opportunities.
  • Strategic Partnerships: Form and maintain partnerships with influential individuals and industry leaders to enhance SME FED’s brand profile.
  • Collaborative Projects: Plan and execute collaborative projects to increase market penetration and build brand advocacy.
  • Solution Development: Develop financial education programs and initiatives for target segments to establish AKPK as a financial wellness authority.
  • Innovation and Change: Lead organizational change and foster a culture of continuous improvement within the marketing department.
  • Brand Activations: Plan and execute immersive brand activations and experiential marketing campaigns, ensuring alignment with brand values.
  • Public Speaking: Act as a speaker for financial education events to enhance financial literacy among various groups, including government and educational institutions.
  • Compliance: Ensure all marketing materials and activities comply with legal and ethical guidelines.
  • Content Marketing: Use storytelling and content marketing to share AKPK’s messages through various multimedia channels.
  • Media Engagement: Conduct media interviews and represent the department in financial education programs as needed.
  • Education Initiatives: Participate in education initiatives such as exhibitions and roadshows to enhance public financial literacy.
  • Administrative Tasks: Handle administrative tasks as required.
  • Other Assignments: Execute other assignments as requested by HOD and/or Management.
  • Reporting Structure

    • The Senior Executive reports directly to the Section Head.

    Job Challenges

  • Personal Attributes: Must be mature, confident, innovative, focused, and analytical with a quantitative inclination.
  • Technical Skills: Should possess advanced Excel knowledge and fundamental PowerPoint skills with SME Background & Accounting.
  • Communication Skills: Must have a strong command of the English language with excellent written and verbal communication skills.
  • Team Collaboration: Ability to interact and work alongside teams at all levels, within and outside departments, to ensure timely information collation.
  • Attention to Detail: Must have an analytical mind, be meticulous, and have strong attention to detail.
  • Working Conditions

    • The role involves a challenging environment requiring the ability to analyze, model, and interpret data, meet strict report and project submission deadlines, and collaborate across departments and financial institutions.