Marketing Director (Retail)

• To lead the Marketing segment by analysing market situation, develop brand strategies and activities which will help to achieve business objectives within the scope of Company targets and goals
• Develop brand strategy which is aligned with company's desired brand positioning
• Strong understanding and insight of consumers and to develop brand strategies
• Strategise and develop annual marketing activities (ATL and BTL) for both the E-Commerce platform and product/in store marketing.
• Optimize business ROI by accurate planning and execution in quarterly and monthly level and with efficient communication between brand marketing and store operations, e-commerce and merchandise planning.
• Engage and work with regional Directors our Global Headquarters to ensure consistent message, deliverables and compliance
• Ensure accurate forecasting based on in-market trends, sell-out performance, and marketing activities
• Coordinate inputs from Marketing, Sales, Finance, and Product etc
• Work closely with internal and external stakeholders to maintain good relationships and collaboration.
• Cross Team communication and Enhance People Development

Requirements

• At least 14 years of experience in related Marketing capacity dealing with Apparel or FMCG products; in a senior management position
• Strong sense of responsibility and interest in the retail industry
• Strong written and verbal communication skills (English)
• Ability to multi-task in a fast-paced and dynamic environment
• Ability to manage the guide others in a team environment
• Experienced in communicating with internal senior management and external business partners
• Positive attitude to improve/develop own skills and professional mindset
• Basic understanding of UI/UX, digital marketing, inventory and logistics management