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Marketing Strategist

RM 2,800 - RM 4,000 / month

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  • Brand Strategy Development: Develop and execute strategic branding initiatives that align with the company's overall objectives and target market. Define brand positioning, messaging, and differentiation strategies to create a strong brand identity.
  • Marketing Campaign Management: Plan, execute, and optimize integrated marketing campaigns across multiple channels, including digital, social media, print, and events. Collaborate with internal teams and external agencies to ensure campaign success.
  • Creative Content Development: Lead the development of creative marketing content, including copywriting, design, and multimedia assets. Ensure all content is aligned with the brand's tone, style, and values.
  • Brand Communication: Manage all aspects of brand communication, including public relations, media relations, and internal communications. Develop press releases, media kits, and other materials to enhance brand visibility and reputation.
  • Digital Marketing Strategy: Develop and implement digital marketing strategies to drive online traffic, engagement, and conversions. Utilize SEO, SEM, email marketing, and social media to reach target audiences effectively.
  • Market Research and Analysis: Conduct market research to understand consumer behavior, market trends, and competitor strategies. Use insights to inform branding and marketing strategies and identify new opportunities for growth.
  • Brand Guidelines and Compliance: Develop and maintain brand guidelines to ensure consistency across all marketing materials and communications. Monitor compliance and provide guidance to internal teams and external partners.
  • Budget Management: Manage the marketing budget effectively, ensuring resources are allocated efficiently and ROI is maximized. Track expenses, analyze performance metrics, and adjust strategies as needed.
  • Cross-Functional Collaboration: Collaborate with internal teams, including sales, product development, and customer service, to ensure alignment of branding and marketing strategies with overall business goals.
  • Brand Performance Monitoring: Monitor and analyze key performance indicators (KPIs) related to brand awareness, customer engagement, and market share. Use data to evaluate the effectiveness of branding and marketing initiatives and make data-driven decisions.