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MARKETING EXECUTIVE (B2B)

Salary undisclosed

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PRINCIPAL ACCOUNTABILITIES

  • Assist marketing manager in formulating marketing objectives, strategies, and new product/service development plan for LPG and non-LPG businesses.
  • Plan, develop and execute marketing campaigns and materials to B2B target audiences.
  • Produce marketing materials for online platforms such as website, LinkedIn and other content formats including sales tools, presentation, company profile, brochure, and videos.
  • Drive marketing campaign execution across channels including email, online, social media and PR.
  • Conduct business, market research and develop a thorough understanding of competitors and their activities in the related industry.
  • Coordinate with business/sales team to set up events, seminar and new launches.
  • Identify the technical necessities for potential projects and incorporate solutions or relevant information into persuasive messaging.
  • Ensure the team and stakeholders remain informed about the latest business products and service offerings
  • Work with Operations, Engineering and Solar team as well as OEM supplier in development of new product or service offerings.
  • Develop and implement route to market strategy to offer a new product or service to the marketplace.
  • Provide necessary marketing supporting materials and plan to the sales team/distribution channel for products or services to be rolled out to market.
  • Track results, review analytics and provide ROI of marketing activities.

KEY ROLES

  • Product and Services Marketing Communications
  • Developing marketing strategies including tactical execution
  • Collaborate with cross departments, agencies and supplier
  • Track and measure all marketing campaigns for effectiveness

EXPERIENCE & QUALIFICATION

  • Recognized Marketing qualification and/or at least 3 years relevant Sales/Marketing experience.
  • Experience working in B2B environment would be an advantage
  • Strong analytical and influencing skills
  • Good organization skills,multi project management knowledge.
  • Microsoft Suite Office skills (Word,Excel, Power Point) at intermediate level
  • Ability to communicate effectively at all levels, both internally & externally essential. Good command of spoken English & Bahasa Malaysia.
  • Ability to write/speak in other languages is a plus.
  • Have the right attitude to learn and take initiative