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Why work with us?
We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.
We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.
And we’re all about that growth. Our revenue, employees, and client base are expanding rapidly – doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.
Best of all, we’re just getting started
Job Description
The Digital Campaign Manager governs the entire campaign plan, this includes and not limited to email, digital advertising, nurture campaign, ABM campaign, etc. The role requires the ability to communicate well with the client and the internal team, especially in explaining the campaign’s direction and aligning the campaign’s initiative with the client’s goals.
Besides that, you would need to be firm and aggressive yet respectful in following-up with the team on their tasks to ensure that the timeline of the campaign is not affected.
Role Responsibilities
- Identify and prioritize target segments based on demographics, firmographic and intent data.
- Build and manage B2B marketing campaign plan taking into consideration segment prioritization, budget, relevant channels, and urgency of timeline.
- Create forecast of multiple campaign result based on different performance scenarios.
- Lead a campaign team to build and execute activities according to plan, troubleshooting and adjusting accordingly.
- Lead campaign optimization, experimentation, and continuous improvement programs.
- Manage reporting of weekly campaign activity updates, monthly campaign impact and analysis discussions.
- Bachelor's degree in Business, Marketing, Engineering, Computer Science, Mathematics, or related field.
- 5+ years of overall working experience in marketing or business management related roles.
- Minimum 1 year experience in roles involving planning, optimization and continuous improvement.
- Strong command of English and comfortable with client facing meetings with stakeholders from US.
- Excellent writing, communication, and presentation skills.
- Prior experience in B2B marketing is advantageous.
