Assistant Manager, Customer Marketing
Salary undisclosed
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Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Job Summary
Supporting Senior Manager, Customer Marketing on meeting marketing KPI/targets to support on the overall company business growth.
Development and end-to-end execution of marketing campaigns and initiatives for internal and external customers through cross-sell, up-sell, event trigger based, new customers acquisition and etc.
Collaborate with cross-functional stakeholders to deliver customers campaigns/initiatives and process betterment project.
Ensure extensive communication and engagement with internal and external customers in driving campaign deliverables and performance.
Assist in business presentation for campaigns/projects which include preparation of performance report, analytic insights and presentation materials.
Post-marketing campaign analysis to improve on key marketing campaigns to yield productive customer segments.
Principal Duties & Responsibilities
Job Summary
Supporting Senior Manager, Customer Marketing on meeting marketing KPI/targets to support on the overall company business growth.
Development and end-to-end execution of marketing campaigns and initiatives for internal and external customers through cross-sell, up-sell, event trigger based, new customers acquisition and etc.
Collaborate with cross-functional stakeholders to deliver customers campaigns/initiatives and process betterment project.
Ensure extensive communication and engagement with internal and external customers in driving campaign deliverables and performance.
Assist in business presentation for campaigns/projects which include preparation of performance report, analytic insights and presentation materials.
Post-marketing campaign analysis to improve on key marketing campaigns to yield productive customer segments.
Principal Duties & Responsibilities
- Project manage on marketing campaign to ensure timely delivery of campaign launch effectively and efficiently.
- Execute marketing campaigns with sizeable, strong proposition and quality leads for agency distribution channel.
- Ensure continuity in betterment and innovation for campaign launches, communication with internal and external customers and campaign fulfillment process.
- Activating and driving on ground campaign awareness through sales channel.
- Actively handling campaign enquiries via dedicated hotline (agents-fronting) and mailbox.
- Qualifications
- Degree in Business, Marketing, Economics or related disciplines.
- Experience
- Minimum 5 years working experience in the financial services or insurance industry, preferably in the function of marketing campaign.
- Knowledge
- Proficient in written and spoken English and Bahasa Malaysia. Ability to speak Mandarin is an added advantage for a business segment
- Proficiency with computer knowledge especially in MS Excel and PowerPoint.
- Multi-tasker and good team player.
- Agile and resilient with ability to work under pressure and tight timelines.
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