Epicareer Might not Working Properly
Learn More

Digital Marketing Specialist

Salary undisclosed

Apply on


Original
Simplified

POP MART, founded in 2010 (SEHK: 9992), is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talent from all over the world. With 4,000+ employees worldwide, POP MART has successfully set foot in more than 23 countries and regions, serving a diverse audience of cultural pioneers and art fans.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
  • Design, build and maintain our social media presence.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Works with the management team to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
  • Collaborate with agencies and other vendor partners.
  • All other duties or projects as assigned.

Requirements:

  • Bachelor’s degree or above in Marketing or related field.
  • Proven experience as a digital marketer, or in a similar role.
  • Well-known on digital marketing tools such as Instagram, Facebook, Xiaohongshu, Tiktok, Youtube, etc.
  • Has video and photo editing skills.
  • Strong organisational and multitasking skills.
  • Strong communication skills, both verbal and written.
  • Proficiency in Microsoft Office.
  • Possesses a tenacious sense of urgency and attention to detail.
  • Strong self-driving force.
  • Willing to travel around and possess own transport.
  • Mandarin as the working language, with English or Malay as a second language. Proficiency in both is required.

What we offer:

  • We provide market-competitive packages.
  • Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge.
  • Career development: we work with you to advance your career through short-term assignments, new experiences, etc.