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Web Optimization Specialist (Assistant Manager)

Salary undisclosed

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Job brief

Our company is seeking a Web Optimization Specialist (Assistant Manager) to spearhead our web analytics and conversion rate optimization efforts across our website and other digital properties.

In this dynamic role, you’ll collaborate with product, design, and marketing teams to drive efficient user conversions.

Utilizing a metrics-based approach, you’ll analyse visitor segments, optimize checkout processes, and enhance marketing funnels.

If you have a track record of implementing successful web optimization strategies and are passionate about driving growth through data-driven insights, we invite you to apply for this exciting opportunity to make a significant impact at our company.

Responsibilities

  • Analysing visitor segments and identifying optimization opportunities
  • Measuring and specifying changes to improve conversion rates, including checkout and sign-up flows.
  • Collaborating with Design and Product teams to enhance marketing funnels.
  • Setting up analytics to track user interactions throughout the website.
  • Working with the wider team to develop site improvements for JD Sports that drive onsite conversion, view product, reduce bounce/drop off rate and add to cart across desktop, mobile and mobile APP.
  • Analyse visitor segments for optimization opportunities
  • Discover traffic trends, content planning, and optimization strategies.
  • Measure and specify changes for checkout/shopping cart improvements.
  • Measure and optimize all on-site marketing funnels.
  • Support and influence the UX team to ensure regular testing takes place on-site to improve user journey and conversion.
  • Work with wider teams to continually improve the process needed to deliver the best-in-class UI/UX on-site and complete competitor reports across relevant competitors.
  • Maintain product launch, social and campaign planner to all updates. Plan, track and providing insight where necessary of available content, and content required to be shot.
  • Work with Design and Product teams to refine and enhance funnels.
  • Implement analytics for detailed tracking of user behaviour in funnels.

Requirements and skills

  • 5+ years of analytics experience, preferably in media/digital or marketing/AdTech
  • Proficiency with Google Analytics, Algolia, Heap, PowerBI, Qliksense, or similar tools
  • Experience with Optimizely, Google Experiments, or similar testing platforms.
  • Expertise in setting up A/B tests, particularly in customer checkout and sign-up flows.
  • Ability to create conversion-focused copy.
  • Self-motivated, resourceful, and capable of prioritizing multiple projects