Content & Campaign Lead (Premium & Luxury MNC Automotive Brand) - Global Marketing Focus

Job Title: Content & Campaign Lead (Premium & Luxury MNC Automotive Brand) - Global Marketing Focus

Are you a digital marketing enthusiast with a global outlook? We have an exciting opportunity for a dynamic professional to join our Global Marketing Communications team at a premium and luxury multinational automotive brand based in Malaysia. This role is responsible for executing brand and campaign strategies across regions including Asia-Pacific, Southeast Asia, the Middle East, Central and Eastern Europe, Africa, and South America.

Key Responsibilities

• Lead regional campaign management, coordinating strategy and execution across various model lines and brand topics.
• Collaborate closely with priority markets, regional agency partners, product teams, and headquarters to align creative processes and ensure successful project delivery.
• Oversee tactical campaign requirements from creative brief to production, engaging relevant markets and agency networks throughout each campaign cycle.
• Manage and evaluate the network of media and marketing agencies, overseeing annual strategic planning and agency performance to maximize campaign impact.
• Act as a Content & Campaign Key Account, ensuring international markets are equipped with the content and resources needed to meet brand and volume targets.
• Lead and mentor a team of 3-4 headcounts, fostering a collaborative environment that encourages innovation and excellence.

What You’ll Tackle:

• Drive strategic alignment for content marketing, contributing to digital transformation efforts and supporting the electrification of our product range.
• Plan and execute strategic content marketing initiatives tailored to global markets, aligning with overarching brand and product objectives.
• Manage the global campaign development process for all products, guiding efforts from communication strategy to local and regional campaign rollouts.
• Facilitate collaboration between headquarters and regional teams to ensure campaigns are tailored to specific market needs while upholding a cohesive global presence.
• Oversee budget planning, content marketing schedules, and campaign processes to optimize customer engagement across all channels and touchpoints.

Qualifications:

• Bachelor’s degree or equivalent in Economics, Communications, Business Administration, or a related field.
• Commercial training with experience in marketing or sales, preferably in the automotive industry.
• Proficiency in German and English, with additional language skills being advantageous.
• Strong MS Office skills (particularly PowerPoint and Excel).
• A strategic thinker with analytical skills, teamwork orientation, and excellent organizational and communication abilities.

Position Details:

• Location: Malaysia
• Position Offered: Content & Campaign Lead
• Direct Reports: 3-4 team members
• Budget for Role: Up to 16,000 MYR
• Perks: Company car included
• This position offers a unique opportunity to shape impactful global marketing campaigns within a fast-paced and innovative environment at a leading premium and luxury automotive brand in Malaysia. Join us and take the next step in your career!