Product Marketing Executive

At Konica Minolta. our Mission is to be the ideal business partner of choice in Office Business and IT Services solutions. Through collaboration between our colleagues, partners and customers, we strive to enrich the society through constant innovation and development of solution driven tools.

Job Summary:

Responsible for developing and executing product marketing strategies, pricing, positioning products effectively, and driving sales.

Job Responsibilities:

• Plan and execute new product launches and end-of-life (EOL) strategies, including pricing, stock management, messaging, and positioning.
• Provide ad-hoc pricing support and special pricing requests to the sales team.
• To assist, implement and monitor all marketing programs to support the business and meet the business objectives.
• Prepare product and campaign memos, ensuring clear communication and alignment.
• Maintain and update product listing on Company websites liaising with Marketing team to ensure accurate and engaging content.
• Work with the Marketing team to develop digital marketing activities for demand generation including engaging product landing pages, social media content, posts, videos, ads, and blasts.
• Prepare and create relevant marketing collateral materials such as brochures / flyers, sales kit, sales proposal template, and etc.
• Ensure a consistent supply of product brochures in both soft and hardcopy formats.
• Conduct market research and analysis to stay informed about competitor activities, industry trends and market dynamics.
• Assist in the execution of marketing events and activities.

Job Requirements:

• Candidate should possess a Diploma / Advanced Diploma or equivalent in Marketing or Business fields.
• Minimum 2 years of related working experience is required, with a preference for candidate with experience in Product Marketing from B2B environment.
• Have some knowledge in content & digital marketing.
• Proficient in Microsoft work tools .
• Creative thinker and strong analytical who is able to generate innovative marketing ideas and solutions.
• Good communication skills in English, Chinese, Malay language for both spoken and written.
• Fresh graduate with related marketing internship experiences is welcome to apply.