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Social Media Marketing Specialist

Salary undisclosed

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Responsibilities

  • Develop and execute a comprehensive social media strategy aligned with the company's overall marketing goals.
  • Manage, develop and execute effective and cohesive social media strategies that are aligned with the company’s marketing goals, guidelines and brand voice
  • Create and publish high-quality, engaging content (text, images, videos) for various social media platforms (e.g., Facebook, Instagram, X, TikTok, Youtube etc.) in English and Malay.
  • Manage and optimize our social media profiles, including posting consistently, responding to comments and messages, and running social media campaigns.
  • Monitor and analyze social media performance using relevant metrics and reporting tools to ensure targets are achieved.
  • Stay up-to-date on the latest social media trends and best practices and apply as strategies
  • Collaborate with other teams (marketing, SEO, content and production, etc.) to ensure consistency of messaging and brand voice across all channels.
  • Identify and engage with relevant influencers in our industry.
  • Track and analyze competitor activities on social media

Qualifications

  • Bachelor's degree in marketing, communications, or a related field (preferred)
  • 2+ years of experience in social media marketing
  • Strong understanding of social media platforms and their respective unique functionalities
  • Excellent writing, editing, and communication skills in English and Malay.
  • Proven ability to create engaging and creative content
  • Experience with social media analytics tools
  • Ability to work independently and as part of a team
  • Excellent time management and organizational skills
  • A passion for social media and staying up-to-date with the latest trends

Bonus points:

  • Experience with graphic design and video editing
  • Experience with social media advertising platforms
  • Knowledge of search engine optimization (SEO)
  • IndustryIT Services and IT Consulting
  • Employment TypeFull-time