Branding Manager | Muar

Responsibilities: Develop comprehensive brand strategies aligned with the company's overall objectives. This includes identifying target audiences, positioning, messaging, and competitive differentiation. Plan and execute integrated marketing campaigns across various channels (digital, social media, print, etc.) to increase brand awareness, engagement, and conversion. Collaborate with internal teams and external agencies to ensure campaigns are delivered effectively and within budget. Lead the planning and execution of product launches, ensuring alignment with brand positioning and messaging. Develop go-to-market strategies, including pricing, distribution, and promotional activities. Conduct market research to identify consumer trends, preferences, and competitive landscape. Analyze data to gain insights and make informed decisions to drive brand growth and innovation. Oversee the maintenance and evolution of Offspring Inc.'s brand identity, including visual elements, tone of voice, and brand guidelines. Ensure consistency across all touchpoints and communication channels. Identify and establish strategic partnerships and collaborations to expand the brand's reach and relevance. Negotiate agreements and manage relationships with partners to maximize mutual benefits. Monitor key performance indicators (KPIs) to track the effectiveness of brand initiatives and campaigns. Develop reports and dashboards to communicate insights and recommendations to stakeholders. Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous learning. Provide guidance and support to help team members grow and excel in their roles.