SENIOR MANAGER (Marketing & Media)

1) Leadership and Management: • Provide visionary leadership to the Media Marketing team. • Develop and implement strategic plans to achieve the company’s marketing objectives. • Foster a collaborative and high-performance work environment. • Mentor and develop team members, promoting professional growth and career development. 2) Brand Management: • Oversee the development and execution of branding strategies. • Ensure consistent brand messaging across all media platforms. • Monitor market trends and competitor activities to identify opportunities for brand enhancement. 3) Media Relations: • Build and maintain strong relationships with media outlets. • Develop and manage media campaigns to promote the company and its offerings. • Handle media inquiries and act as the company’s spokesperson when necessary. 4) Marketing Strategy: • Develop and implement comprehensive marketing plans to drive brand awareness and engagement. • Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly. • Collaborate with other departments to ensure alignment of marketing initiatives with overall business goals. 5) Social Media Management: • Oversee the development and execution of social media strategies. • Ensure a strong and engaging presence on all relevant social media platforms. • Monitor social media trends and adjust strategies to maximize engagement and reach. 6) Budget Management: • Develop and manage the department’s budget. • Ensure cost-effective allocation of resources to achieve marketing objectives. • Monitor and report on the financial performance of marketing initiatives.