Digital Marketing Executive

Lead, plan, execute and optimize multi-channel marketing campaigns, including but not limited to digital marketing, content marketing, e-commerce, social media, affiliate marketing, SEO and PPC. Focus on enhancing brand awareness, increase engagement, drive growth and sales as well as generate leads across diverse digital platforms, among other strategic initiatives Manage end-to-end campaign execution, including campaign setup, ad creative development, targeting, bid management and ongoing optimization across paid media channels Drive website growth initiatives, including SEO optimization, content strategy and CRO to increase organic traffic and enhance website performance Plan and execute social media content creation, scheduling and community management, ensuring alignment with brand voice, messaging and objectives Utilize analytics tools to measure campaign effectiveness, analyze key metrics, provide actionable insights, make data-driven recommendations and optimize strategies to enhance performance, engagement, foster growth and achieve ROI & KPIs Improve online and e-commerce visibility and traffic through strategic initiatives and digital marketing efforts Create engaging digital content and align with the brand’s voice and strategic objectives