Regional E-Commerce Manager (FMCG/Health/Beauty Industry)

Client Industry: Asian-based integrated market management provider specializing in healthcare.

Location: Shah Alam

Key Responsibilities:

E-Commerce Strategy & Execution:

• Develop and implement an end-to-end e-commerce strategy tailored to each country’s unique market requirements.
• Define key performance metrics for revenue, growth, customer engagement, and satisfaction.
• Drive traffic and increase conversion rates on e-commerce platforms, both direct-to-consumer (D2C) and via marketplace partners (e.g., Shopee, Lazada, and others).

Platform & Partner Management:

• Build and maintain relationships with e-commerce marketplace partners to ensure optimal product visibility and exclusive promotions.
• Negotiate commercial terms, promotions, and joint business planning with e-commerce platforms to meet sales targets.
• Monitor and optimize the performance of our brand across e-commerce platforms, including search ranking, page views, and product reviews.

Digital Marketing & Content Management:

• Collaborate with the marketing team to plan and execute digital marketing campaigns, including social media, SEO/SEM, influencer partnerships, and paid ads.
• Ensure all e-commerce content (product pages, banners, ads) aligns with brand standards and is optimized for maximum engagement.
• Leverage data and insights to optimize the product assortment, pricing strategies, and promotional tactics.

Data Analysis & Reporting:

• Regularly analyze and report on sales performance, customer behavior, and other KPIs to track effectiveness and refine strategies.
• Identify trends, risks, and opportunities within each market to optimize customer acquisition, retention, and brand loyalty.
• Provide monthly and quarterly reports on campaign performance, ROI, and e-commerce KPIs to senior management.

Inventory & Logistics Coordination:

• Work with supply chain and logistics teams to ensure proper inventory levels for each market, avoiding stockouts and overstock situations.
• Collaborate with warehouse and fulfillment teams to improve order accuracy, delivery times, and customer satisfaction.

Stakeholder Collaboration:

• Partner with local sales and marketing teams to ensure alignment of e-commerce initiatives with broader business goals.
• Communicate effectively with cross-functional teams, including IT, finance, and customer service, to deliver seamless customer experiences.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in e-commerce management, ideally within the FMCG or health & beauty industry.
• Proven track record of driving sales growth across multiple e-commerce channels and countries.
• Strong analytical skills with experience in e-commerce metrics, data-driven decision-making, and performance analysis.
• Excellent understanding of e-commerce platforms (e.g., Shopee, Lazada) and digital marketing strategies.
• Familiarity with CRM and digital analytics tools (e.g., Google Analytics).
• Familiarity with inventory management, logistics coordination, and demand forecasting for e-commerce.
• Exceptional communication, negotiation, and project management skills.

Job Types: Full-time, Permanent

Pay: RM10,000.00 - RM15,000.00 per month

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)