Media Relations Manager

• SUMMARY OF RESPONSIBILITIES
  
  

PayNet is on the lookout for an extraordinary Editorial and Digital Specialist to join our Brand & Communications team. This pivotal role requires an exceptional individual who will be responsible for crafting and implementing cutting-edge social media strategies, managing PayNet’s digital presence, and creating captivating digital content. The ideal candidate will engage our audience and amplify our brand in the digital sphere.

• KEY AREAS OF RESPONSIBILITIES
• Social Media Strategy: Devise and execute innovative social media strategies to bolster brand awareness and engagement across diverse platforms such as Facebook, Twitter, LinkedIn, and Instagram.
• Editorial Oversight: Oversee all content creation, including writing, editing, and proofreading, ensuring consistency in tone, style, and quality.
• Content Creation and Management: Produce, curate, and oversee all published content (images, videos, text) ensuring it is engaging, accurate, and reflective of PayNet’s brand voice.
• Analytics and Reporting: Monitor, analyse, and report on the effectiveness of social media campaigns using quantitative metrics to shape future strategies.
• Digital Marketing Integration: Collaborate with the marketing team to weave social media strategies into the broader digital marketing efforts, including email campaigns, website content, and online advertising.
• Community Management: Engage with the online community, responding to comments, messages, and reviews promptly and professionally.
• Trend Monitoring: Stay ahead of the latest social media trends, tools, and technologies, adapting strategies to remain at the forefront of innovation.
• Influencer Partnerships: Identify and collaborate with influencers and partners to extend brand reach and credibility.
• SEO Integration: Work in tandem with the SEO team to ensure content is optimised for search engines.
• Campaign Development: Assist in crafting and managing digital marketing campaigns, including promotional events and product launches.
• Cross-Functional Collaboration: Liaise closely with different departments to ensure consistency in messaging and to leverage content across platforms.
• QUALIFICATIONS & EXPERIENCE
  
  

Minimum Qualifications & Professional Certification

• Bachelor’s degree in marketing, Communications, or a related field.
• Profound understanding of social media platforms and best practices.
• Experience with social media analytics and reporting tools.
• Exceptional writing, editing (photo/video/text), and communication skills.
• Creative flair with strong graphic design skills is desirable.
• Knowledge of online marketing channels and SEO principles.
• Proficient in content management systems and social media management tools.
  
  

Working Experience

• A minimum of 5 years’ experience in social media management and digital marketing.
  
  

Personal Attributes

• Highly organised with the capacity to manage multiple tasks concurrently.
• Proactive and detail-oriented.
• Strong interpersonal skills and the ability to collaborate effectively in a team setting.
• A passion for digital trends and social media.