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Regional E-Commerce Manager

Salary undisclosed

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Role Overview:

We are seeking a dynamic and experienced Regional E-Commerce Manager to lead, execute, and drive our e-commerce growth strategy across Malaysia, Singapore, and Brunei. This role is responsible for managing all aspects of our online presence and sales performance, working closely with the local sales, marketing, and logistics teams to optimize brand visibility, increase market share, and maximize ROI.

Key Responsibilities:

  • 1.E-Commerce Strategy & Execution:·Develop and implement an end-to-end e-commerce strategy tailored to each country’s unique market requirements.
  • Define key performance metrics for revenue, growth, customer engagement, and satisfaction.
  • Drive traffic and increase conversion rates on e-commerce platforms, both direct-to-consumer (D2C) and via marketplace partners (e.g., Shopee, Lazada, and others).
  • 2.Platform & Partner Management:·Build and maintain relationships with e-commerce marketplace partners to ensure optimal product visibility and exclusive promotions.
  • Negotiate commercial terms, promotions, and joint business planning with e-commerce platforms to meet sales targets.
  • Monitor and optimize the performance of our brand across e-commerce platforms, including search ranking, page views, and product reviews.
  • 3.Digital Marketing & Content Management:·Collaborate with the marketing team to plan and execute digital marketing campaigns, including social media, SEO/SEM, influencer partnerships, and paid ads.
  • Ensure all e-commerce content (product pages, banners, ads) aligns with brand standards and is optimized for maximum engagement.
  • Leverage data and insights to optimize the product assortment, pricing strategies, and promotional tactics.
  • 4.Data Analysis & Reporting:·Regularly analyze and report on sales performance, customer behavior, and other KPIs to track effectiveness and refine strategies.
  • ·Identify trends, risks, and opportunities within each market to optimize customer acquisition, retention, and brand loyalty.
  • ·Provide monthly and quarterly reports on campaign performance, ROI, and e-commerce KPIs to senior management.
  • 5.Inventory & Logistics Coordination:·Work with supply chain and logistics teams to ensure proper inventory levels for each market, avoiding stockouts and overstock situations.
  • Collaborate with warehouse and fulfillment teams to improve order accuracy, delivery times, and customer satisfaction.
  • 6.Stakeholder Collaboration:·Partner with local sales and marketing teams to ensure alignment of e-commerce initiatives with broader business goals.
  • Communicate effectively with cross-functional teams, including IT, finance, and customer service, to deliver seamless customer experiences.

Qualifications:

  • ·Bachelor’s degree in Marketing, Business, or related field.
  • 5+ years of experience in e-commerce management, ideally within the FMCG or health & beauty industry.
  • Proven track record of driving sales growth across multiple e-commerce channels and countries.
  • Strong analytical skills with experience in e-commerce metrics, data-driven decision-making, and performance analysis.
  • Excellent understanding of e-commerce platforms (e.g., Shopee, Lazada) and digital marketing strategies.
  • Familiarity with CRM and digital analytics tools (e.g., Google Analytics).