Digital Marketing Manager

JOB SUMMARY

The Digital Marketing Manager is responsible to produce engaging digital content across various channels. This role will also be responsible for planning, executing and analysing multi-channel marketing campaigns, creating compelling advertisements, podcasts and TikTok videos, and fostering relationships with in-house influencers to increase brand visibility and drive growth.

Key Responsibilities:

• Digital Content Creation
• Develop and produce advertisements, podcasts and TikTok videos that resonate with the target audience and align with the brand voice.
• Manage the end-to-end process of content production, including ideation, scripting, shooting, editing and optimizing for each platform.
• Stay updated on trends across social media platforms, with a strong focus on TikTok, to produce timely and relevant content.
• Campaign Planning & Management
• Design, implement and monitor digital marketing campaigns across various channels, including social media, search engines, email marketing and display advertising.
• Ensure consistency across all content and campaigns while optimising for each channel’s specific needs and audience.
• Oversee campaigns designed to attract prospective students, which may include promoting open days, virtual tours, programme information sessions and scholarship opportunities.
• Social Media & Influencer Development
• Develop in-house influencer programmes by identifying and nurturing key brand advocates within the University to amplify brand messaging.
• Build and manage relationships with external influencers and brand ambassadors to drive collaborative and authentic promotional content in emerging platforms like TikTok and podcast production to appeal to a younger, digitally-native audience.
• Data Analytics & Reporting
• Track, analyze, and report on key metrics for campaigns and content to evaluate success, make data-driven decisions, and optimize performance.
• Use data analytics to track campaign success, measure student engagement and report ROI, with platforms like Google Analytics and student information systems integrated into the reporting.
• Team Collaboration
• Collaborate with cross-functional teams, including content creators, designers and sales teams, to align digital marketing strategies with enrolment targets.
• Lead and mentor junior team members to enhance their skills and align their efforts with campaign objectives.
• Stakeholder Management
• Manage relationships with external partners, such as digital ad agencies, media companies, and, occasionally, influencers to expand brand reach among prospective students.

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital marketing, with a strong focus on hands-on content production (advertisements, podcasts, video content) and social media management.
• Proficiency in Adobe Creative Suite, Canva, or equivalent tools, as well as experience in video editing for social media (especially for youth-centred platforms like TikTok).
• Experience with social media management tools (e.g. Hootsuite, Buffer) and knowledge of creating engaging content for education-focused campaigns
• Familiarity with podcast production tools (e.g., Audacity, Anchor, or similar
• Knowledge of SEO, SEM, and digital analytics (Google Analytics, social media insights) and experience in marketing automation platforms (like HubSpot or Mailchimp).
• Creative flair for storytelling is essential, especially to showcase student experiences and campus life through digital content.
• Ability to develop creative, engaging, and on-brand digital content that appeals to a target audience.
• Proficiency in data analysis, with the ability to interpret key metrics and KPIs to inform content and campaign strategies
• Strong data analytics skills for tracking performance
• Strong problem-solving skills and an adaptable mindset to adjust tactics based on performance and new trends.
• Exceptional communication skills, both written and verbal.
• Strong organizational and project management skills with the ability to prioritize and handle multiple projects simultaneously.
• A proactive, collaborative approach with the ability to lead and work well with diverse teams across departments.

Job Type: Full-time

Pay: RM6,000.00 - RM10,000.00 per month

Schedule:

• Monday to Friday