Digital Marketing Specialist

Full Time, onsite
Binq Dessert Sdn Bhd
Subang Jaya, Malaysia

RM 3,000 - RM 4,000 / Per Mon

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Job Summary:
The Digital Marketing Executive will play a crucial role in developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and increase sales. This role requires a strong understanding of digital marketing, creative thinking, and the ability to analyze market trends and consumer behavior.

Key Responsibilities:

Campaign Development and Execution:

Plan, create, and execute marketing campaigns across various channels, including social media, email, and paid advertising.
Develop promotional materials, including digital content, print ads, and in-store displays.
Coordinate with graphic designers, content creators, and external agencies to produce high-quality marketing collateral.

Social Media Management:

Manage the company’s social media accounts, creating engaging content that resonates with our target audience.
Monitor social media trends and competitor activities, adjusting strategies as necessary.
Respond to comments, messages, and customer inquiries promptly, maintaining a positive brand image.

Content Creation:

Develop compelling content for blogs, newsletters, and social media posts that reflect the brand's voice and engage the audience.
Collaborate with the product development team to create product descriptions, promotional materials, and campaign themes.

Market Research and Analysis:

Conduct market research to identify trends, customer preferences, and competitive landscape.
Analyze the effectiveness of marketing campaigns through KPIs and metrics, providing insights and recommendations for improvement.
Track customer feedback and reviews, using insights to inform marketing strategies.

Event Planning and Coordination:

Plan and execute promotional events, product launches, and brand activations.
Coordinate with vendors, partners, and event organizers to ensure successful execution.

Digital Marketing:

Manage and optimize online advertising campaigns on platforms like Google Ads, Facebook, and Instagram.
Implement SEO strategies to improve website traffic and search engine rankings.
Monitor website performance and user experience, making recommendations for improvements.

Partnerships and Collaborations:

Identify and pursue partnership opportunities with influencers, brands, and media outlets.
Develop and maintain relationships with partners, ensuring alignment with brand goals and values.

Budget Management:

Assist in managing the marketing budget, ensuring that campaigns are cost-effective and within budget.
Provide regular reports on campaign spend, ROI, and other key financial metrics.

Qualifications:

Preferably to have a bachelor’s degree in Marketing, Communications, Business, or a related field.
Preferably to have 2+ years of experience in marketing, preferably in the food and beverage industry or a related field.
Strong understanding of digital marketing, including social media, SEO, and online advertising.
Excellent written and verbal communication skills.
Creative thinker with a passion for storytelling and brand development.
Proficient in using marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software.
Ability to work independently and as part of a team in a fast-paced environment.
Strong organizational and project management skills with attention to detail.

Benefits: