Social Media Specialist
RM 3,000 - RM 4,000 / month
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Responsibilities
- Prepare creative content ideas that speaks to the heart of the target audience.
- Write persuasive and on-brand copy for posts and captions that resonate with the target audience.
- Work in tandem with the design team to produce compelling ad creatives.
- Develop and execute strategic social media campaigns across Instagram, Facebook ,TikTok and XHS (XiaoHongShu).
- Ensuring timely and consistent posting.
- Manage and optimize advertising campaigns across various platforms to achieve KPIs such as Return on Ad Spend (ROAS) and Cost Per Lead (CPL)
- Utilize Meta Ad Manager to closely monitor campaign performance, gather data, and derive actionable insights to continually refine and improve campaign strategies
- Prepare regular reports and insights to client on campaign performance, ROI, and key metrics
- Manage day-to-day handling of all social media channels such as Facebook, Instagram, TikTok and XHS.
- Liaise with clients and coordinate with the internal team to ensure clients’ goals are achieved
- Stay ahead of the curve by monitoring industry trends, algorithm updates, and emerging social media tools to keep your strategies cutting-edge.
Qualifications
- Bachelor’s degree in Marketing, Business, Mass Communication, Advertising or any related field
- Minimum of 1 year experience in managing Facebook Ads campaign with a track record of driving results
- Must be proficient in written and verbal communication in English and Mandarin
- In-depth understanding of digital advertising platforms, algorithms, and targeting options
- Strong analytical skills and proficiency in using Meta Ads Manager
- Strong marketing sense is needed to stay alert to the latest market trends
- Excellent strategic thinking and problem solving ability.
- Preferable if have experience in XHS(XiaoHongShu) platform and attach portfolio show proven results
Job Type: Full-time
Pay: RM3,000.00 - RM4,000.00 per month
Schedule:
- Day shift
- Monday to Friday
Supplemental Pay:
- Commission pay
Ability to commute/relocate:
- Petaling Jaya: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's (Required)
Experience:
- Digital marketing: 1 year (Required)
- Social media advertising: 1 year (Required)
- Facebook Advertising: 1 year (Required)
Language:
- English (Required)
- Mandarin (Required)
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