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Social Media Specialist

RM 3,000 - RM 4,000 / month

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Availability Status

This job is expected to be in high demand and may close soon. We’ll remove this job ad once it's closed.


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Responsibilities

  • Prepare creative content ideas that speaks to the heart of the target audience.
  • Write persuasive and on-brand copy for posts and captions that resonate with the target audience.
  • Work in tandem with the design team to produce compelling ad creatives.
  • Develop and execute strategic social media campaigns across Instagram, Facebook ,TikTok and XHS (XiaoHongShu).
  • Ensuring timely and consistent posting.
  • Manage and optimize advertising campaigns across various platforms to achieve KPIs such as Return on Ad Spend (ROAS) and Cost Per Lead (CPL)
  • Utilize Meta Ad Manager to closely monitor campaign performance, gather data, and derive actionable insights to continually refine and improve campaign strategies
  • Prepare regular reports and insights to client on campaign performance, ROI, and key metrics
  • Manage day-to-day handling of all social media channels such as Facebook, Instagram, TikTok and XHS.
  • Liaise with clients and coordinate with the internal team to ensure clients’ goals are achieved
  • Stay ahead of the curve by monitoring industry trends, algorithm updates, and emerging social media tools to keep your strategies cutting-edge.

Qualifications

  • Bachelor’s degree in Marketing, Business, Mass Communication, Advertising or any related field
  • Minimum of 1 year experience in managing Facebook Ads campaign with a track record of driving results
  • Must be proficient in written and verbal communication in English and Mandarin
  • In-depth understanding of digital advertising platforms, algorithms, and targeting options
  • Strong analytical skills and proficiency in using Meta Ads Manager
  • Strong marketing sense is needed to stay alert to the latest market trends
  • Excellent strategic thinking and problem solving ability.
  • Preferable if have experience in XHS(XiaoHongShu) platform and attach portfolio show proven results

Job Type: Full-time

Pay: RM3,000.00 - RM4,000.00 per month

Schedule:

  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Commission pay

Ability to commute/relocate:

  • Petaling Jaya: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 1 year (Required)
  • Social media advertising: 1 year (Required)
  • Facebook Advertising: 1 year (Required)

Language:

  • English (Required)
  • Mandarin (Required)